ChinaCache Offers Full Support for JD 618 Sales Campaign Traffic

On June 18, 2015, the annual celebration of jd.com (called as JD 618 Annual Sales) started. The activity was organized by jd.com, an e-commerce company that had created multiple network marketing miracles, not only as gratitude return for jd.com consumers, but also as a successful Internet marketing case. This year marks the 12^th annual celebration for jd.com, thus offering an unprecedented promotional scale and receiving heated reactions from its customers.

For this annual sales campaign, as of 8 pm on Jun 18, the total number of mobile phones sold in jd.com had exceeded 4 million (pieces), showing a year on year increase of 249%. And this number is still growing, setting a new record. This will be an unbelievable number if these data are converted into background traffic. The traffic burst caused by each sales campaign is like a digital tsunami for jd.com. To jd.com’s reassuring, under such a large-scale and centralized traffic impact, the "national JD 618 annual sales campaign" had offered very smooth network service, leaving no effect on the general consumers’ shopping experience, from loading pages to purchasing goods, to making payment, offering a network access speed as normal as in off-peak time. It has to be said that half of the credit for this successful annual sales campaign goes to the superior network service capacity, which is offered by ChinaCache.

ChinaCache, being a close partner with jd.com, has repeatedly offered high quality and reliable service for "JD 618 annual sales campaign". With excellent solution, service capability and perfect end user experience, ChinaCache has been powering up the business of jd.com.

 

Usually, in the sales campaigns organized by e-commerce companies, large-scale concurrent access effect is poor. User accesses in a short period of time will result in tremendous impact on service nodes, leading to slow latency upon user access.  Sometimes, web pages can't even be opened, directly affecting the purchase experience of the users. For users, it will be become terrible if they lose a purchase opportunity by the time they can open the web page and find the sales are over. For e-commerce enterprises, this will be a failed marketing activity, leading to damaged brand image. Therefore, in recent years, more and more e-commerce enterprises have started to seek solutions to improve their network service quality and effectively improve their user experience.

Focusing on such issues, ChinaCache first provides a complete end to end solution for Internet e-commerce industry, making an integrated use of page acceleration, intelligent download, content-aware service, and video on demand acceleration, covering many areas such as IT infrastructure operations, transmission network optimization, and application performance acceleration. Especially the introduction of the new generation of multi-core CPU can improve caching node concurrent performance. In this way, one high performance device is equivalent to eight CPUs. Meanwhile, ChinaCache helps e-commerce and Internet companies to handle the increasing bandwidth pressure, and undifferentiated experience challenges for users in different regions. ChinaCache not only ensures the stability of user access to e-commerce websites during the whole time, but also enables enterprises to have reasonable operating costs, efficient connections across operators, and timely and accurate data analysis and forecasting.

The "JD 618 annual sales campaign" is a test not only to jd.com itself, but also to backstage heroes like ChinaCache. ChinaCache, as a leading Internet basic services provider in China, has constantly created more professional products and superior services, promoting the development of the Internet and e-commerce industry, offering strong guarantee for optimum purchase experience for the users in the world.