ChinaCache Helps Dongfeng Nissan Win Internet Marketing

ChinaCache, thanks to its own professional CDN service, is the long-term strategic cooperation partner for many domestic luxury and household car brands. How does ChinaCache, then, play its competitive advantages to solve network technical problems for customers and achieve long-term trust from these renowned enterprises? We will seek the answer through the cooperation between ChinaCache and Dongfeng Nissan.

 Dongfeng Nissan is the joint venture enterprise by China's Dongfeng Automobile Company and Japan's Nissan Motor, offering the largest cooperation scale, widest cooperation fields and most complete product lines in China automobile industry so far. At present, Dongfeng Nissan is mainly engaged in research and development, procurement, manufacturing, sales and services of passenger cars.

With the growing importance of Internet marketing in strategic competition, Dongfeng Nissan has established relatively independent homepages and websites for its brands and made a lot of high quality animation presentations and video playbacks so that users can better feel the superior quality and effect brought by its products, finally and fully achieving the sales of its various brand cars and auto supplies.

With the increase of website access and sales volume, however, Dongfeng Nissan has found that the existing web service architecture and network bandwidth already cannot satisfy the demand of the customer access, starting to appear site response delay and service bandwidth congestion. At the same time, with Dongfeng Nissan’s business expansion and personnel increase, its various branches and 4S shops also showed response timeout during network transmission with the company's headquarter. Failures also occurred, including network congestion and response timeout of internal mail system and sales system. 

Facing these situations, Dongfeng Nissan considered many solutions, including increased bandwidth, introducing lines, and server distributed deployment.  But eventually it’s been found that these solutions can only temporarily alleviate the problems mentioned above. With the steady growth of the business, these problems still can't be fundamentally solved.

To solve t this, Dongfeng Nissan, after discrete comparison, evaluation and testing, has chosen ChinaCache to help solve these bottlenecks encountered in its business development. ChinaCache, as the first CDN service provider in China, has professional talent teams and rich industry experience. Upon knowing the business needs of Dongfeng Nissan, ChinaCache analyzed its business types right away. It’s shown in the analysis that Dongfeng Nissan’s application of Internet marketing and promotion has been quite popular in the Internet tide. Many business systems need the support from the Internet and internal network applications. Single product output and ratio led to very little effect to the business.  Therefore, ChinaCache’s technical team has offered tailored total solutions integrating many products for Dongfeng Nissan. 

Among the solutions, ChinaCache’s SSR intelligent resolution system can automatically judge the location of the user accessing the website of Dongfeng Nissan, which allows the user to obtain the content from the most appropriate node, so as to ensure the accessibility of the content, speed up the response of the page access request, and upgrade the site access speed by 200% to 500%.

ChinaCache’s content distribution technology enables more users to access ChinaCache-based node service and reduces the source station access pressure, to allow a higher number of sudden visits generally and make Dongfeng Nissan achieve largest and optimal network promotion at the business level.

ChinaCache’s integrated application solutions also ensures transmission stability of Dongfeng Nissan’s internal network applications, and guarantees the smooth operation for customers during some processes including  purchasing, ordering and insurance in 4S shops. And for employees during their business trips, they can also use internal mail system and reimbursement system smoothly, visit and grasp internal data information quickly.

In general, ChinaCache’s total solutions customized for Dongfeng Nissan has saved server and bandwidth purchase costs, achieved more network access carrying capacity, and met the expectation of Dongfeng Nissan in terms of high availability, security, and high speed. Meanwhile, ChinaCache’s one-on-one customer mechanism can allow Dongfeng Nissan to know the access status of each brand website at any time, obtain access logging in time, and improve its Internet marketing effect accordingly.

In the early days of contact with Dongfeng Nissan, ChinaCache did not blindly offer a particular product. Instead, after fully understanding the technical and business requirements of Dongfeng Nissan and analyzing its major problems, combined with the customer’s expectations in business development, ChinaCache has established a comprehensive solution to help the customer achieve continuous business growth to assist Dongfeng Nissan to become the winner in the Internet marketing.