To Share Your Photos in In, ChinaCache MPlus Offers Strong Guarantee

It has been shown in a survey that 74% of Internet users in China were willing to use their fragmented time to share their life, which is a major reason for the rapid popularity of photo social communities. In, as the biggest photo social application platform in China, in less than a year since its going online on June 6, 2014, has had over 32 million users, growing far more rapidly than Instagram, the mobile social photo originator in the world, showing an amazing growth rate with 92% of its users as female. Since its very beginning, In has demonstrated its commercialization trend.

Perceiving the market development trend at an early stage, In is good at opening up the relationship among its platform, application and users, capturing the pursuing characteristics and active segment of its users, letting the users to dig up their own highlights with the guidance of In, connecting the users’ own circle with famous brands and fashion worlds by means of path improvement, based on which female users’ consumption, recreation, entertainment and life circle are linked together. Designed to multiple elements of consumption characteristics and photo taking requirements by the vast number of women users, In also has had a growing number of users with usage popularity, very hard to be copied and surpassed.

With the increasing demand in Internet image market, especially the wide usage of mobile photo social applications, how to improve the experience of Internet users and enhance the ease of use has become a major issue for App developers to focus on. In view of domestic extremely complex network environments, it is self evident how hard it is to guarantee the nation-wide Internet users can smoothly experience the visual impact by viewing photos during peak time. ChinaCache has launched its mobile Internet-aware service, MPlus, fighting against data load issue under complex network facing the App, offering strong support for the App.

As the leading total solutions provider of Internet content and application delivery services in China, ChinaCache, based on its advanced technical research strength in CDN industry for 17 years, combined with its rich experience in cooperation with communications operator platforms, has successfully launched the industry’s first authentic optimization product MPlus dedicated for wireless communication network traffic. This is a solution integrated and designed for mobile Internet terminal users, content providers B2B2C business mode and access acceleration technology, helping enterprises to obtain a communication rate 60% higher than the regular basis, offering features of reducing and eliminating terminal user’s wireless traffic expense in a pioneer way, supplemented by a traffic flow integrated solution, realizing perfect combination of physical acceleration and marketing power, offering richer imagination space for mobile Internet content providers to improve business promotion and terminal user experience, opening up a new era of user experience optimization for the mobile Internet industry. MPlus has the power to fully enhance App performance in terms of network speed, user experience and user viscosity.

In the photo social sharing age, it is speed and quality that each App competes on. An App with high-speed access and smooth experience can attract more users than the App with jammed access, while the app with clear photos and minimum traffic flow can even win more customers. Being the leader in photo sharing industry, In has acutely captured the user's pain points and constantly improved its own network service quality. After MPlus acceleration service is used, HD photos in In can still be viewed at a high speed even in cellular network environment. Besides, in today's society, “network traffic is money”. Photo social sharing App needs the support of MPlus to let their users no longer worry about Internet traffic flow expense.

MPlus’s applicability at the whole mobile App level will make a large number of Apps like in to step forward in the field of mobile acceleration and user experience. In the future, social sharing products will pay more attention to user needs and experience, which is what In has been focusing on. This is an age for photo social sharing, also an age for ChinaCache’s MPlus to offer full support to these mobile Apps.