ChinaCache Unveils MPlus -- Wireless Communication Speed Optimization App

BEIJING, July 28, 2015 /PRNewswire/ -- ChinaCache, China's leading Internet content delivery service and total solution provider, successfully launched MPlus, the industry's first Internet acceleration product.
This is a product that provides optimization specifically for wireless communications network traffic and can be applied to e-commerce, finance, information technology, social media and other mobile Internet sectors in order to tackle the problems of slow refresh rates and poor user experience at peak times or under complex network environment for Apps.
With over 17 years of extensive platform collaboration with carriers, ChinaCache continues to lead in the mobile Internet era. The development of MPlus, as a user-friendly App product can help a company to not only quickly win a user's heart, but also keep its competitive edge against similar companies for greater development room and more business opportunities.
Staying Relevat
Apps can only continue to enjoy use by meeting the user's expectations for functions, speed and quality. An App will be inevitably favored by users if it can provide high speed access and a smooth experience instead of having complications and lag time.
ChinaCache's MPlus makes a technology breakthrough in wireless transmission optimization. Through technological approaches of smart caching, terminal identification, dynamic data reduction, application protocol optimization and transmission protocol optimization, it enhances the transmission efficiency of mobile networks by 60%, transmitting dynamically high-quality data content in the shortest possible time. In addition, through the integration of a carrier's rear-end flow resources, MPlus takes another technological approach by combining the flow cell and mobile products together in order to form a customizable comprehensive traffic package, so as to enhance the performance and efficiency.
The brand new comprehensive traffic solution and leading-edge feature for the end-user wireless traffic cost reduction provided by MPlus turn out to be the perfect combination of physical acceleration and marketing power. MPlus has won the "Best Innovative Product Award" from "IT Times." It has also been applied by several well-known Internet companies, such as photo social media software Nice, In, and outpatient medical service platform "Good doctors online."
Experience the quality
Nice, with its "brand name filter" as the main selling point, has gained millions of users only a few months after being launched online. With a massive number of photos being shared by users, image refresh rate has become a big issue for Nice. ChinaCache took advantage of its professional network acceleration experience and applied MPlus to increase performance at Nice. By tapping into their extensive resources and high-quality network nodes, they optimized the deployment of mobile network environment and content adaptation for Nice, so that hijacking phenomenon within the mobile network was reduced for Nice's mobile terminals, while the image response time and thumbnail image table refresh rate were significantly improved.
In, another photo social media software, shares the similar issues with Nice. During the period of rapid increase of number of users, Inuses MPlus to allow users to quickly open high-definition photos even in a cellular network environment to further enhance the user experience and their satisfaction, thus cementing their leading role in the sector of photo social media software.
The past two years saw the online medical service has crowded with many competitors. The acceleration service provided by ChinaCache MPlus allows "Good doctors online" users to safely and quickly consult with doctors, make appointments and follow up after hospital discharge.
MPlus will continue to evolve based on user needs.

ChinaCache Helps Dongfeng Nissan Win Internet Marketing

ChinaCache, thanks to its own professional CDN service, is the long-term strategic cooperation partner for many domestic luxury and household car brands. How does ChinaCache, then, play its competitive advantages to solve network technical problems for customers and achieve long-term trust from these renowned enterprises? We will seek the answer through the cooperation between ChinaCache and Dongfeng Nissan.

 Dongfeng Nissan is the joint venture enterprise by China's Dongfeng Automobile Company and Japan's Nissan Motor, offering the largest cooperation scale, widest cooperation fields and most complete product lines in China automobile industry so far. At present, Dongfeng Nissan is mainly engaged in research and development, procurement, manufacturing, sales and services of passenger cars.

With the growing importance of Internet marketing in strategic competition, Dongfeng Nissan has established relatively independent homepages and websites for its brands and made a lot of high quality animation presentations and video playbacks so that users can better feel the superior quality and effect brought by its products, finally and fully achieving the sales of its various brand cars and auto supplies.

With the increase of website access and sales volume, however, Dongfeng Nissan has found that the existing web service architecture and network bandwidth already cannot satisfy the demand of the customer access, starting to appear site response delay and service bandwidth congestion. At the same time, with Dongfeng Nissan’s business expansion and personnel increase, its various branches and 4S shops also showed response timeout during network transmission with the company's headquarter. Failures also occurred, including network congestion and response timeout of internal mail system and sales system. 

Facing these situations, Dongfeng Nissan considered many solutions, including increased bandwidth, introducing lines, and server distributed deployment.  But eventually it’s been found that these solutions can only temporarily alleviate the problems mentioned above. With the steady growth of the business, these problems still can't be fundamentally solved.

To solve t this, Dongfeng Nissan, after discrete comparison, evaluation and testing, has chosen ChinaCache to help solve these bottlenecks encountered in its business development. ChinaCache, as the first CDN service provider in China, has professional talent teams and rich industry experience. Upon knowing the business needs of Dongfeng Nissan, ChinaCache analyzed its business types right away. It’s shown in the analysis that Dongfeng Nissan’s application of Internet marketing and promotion has been quite popular in the Internet tide. Many business systems need the support from the Internet and internal network applications. Single product output and ratio led to very little effect to the business.  Therefore, ChinaCache’s technical team has offered tailored total solutions integrating many products for Dongfeng Nissan. 

Among the solutions, ChinaCache’s SSR intelligent resolution system can automatically judge the location of the user accessing the website of Dongfeng Nissan, which allows the user to obtain the content from the most appropriate node, so as to ensure the accessibility of the content, speed up the response of the page access request, and upgrade the site access speed by 200% to 500%.

ChinaCache’s content distribution technology enables more users to access ChinaCache-based node service and reduces the source station access pressure, to allow a higher number of sudden visits generally and make Dongfeng Nissan achieve largest and optimal network promotion at the business level.

ChinaCache’s integrated application solutions also ensures transmission stability of Dongfeng Nissan’s internal network applications, and guarantees the smooth operation for customers during some processes including  purchasing, ordering and insurance in 4S shops. And for employees during their business trips, they can also use internal mail system and reimbursement system smoothly, visit and grasp internal data information quickly.

In general, ChinaCache’s total solutions customized for Dongfeng Nissan has saved server and bandwidth purchase costs, achieved more network access carrying capacity, and met the expectation of Dongfeng Nissan in terms of high availability, security, and high speed. Meanwhile, ChinaCache’s one-on-one customer mechanism can allow Dongfeng Nissan to know the access status of each brand website at any time, obtain access logging in time, and improve its Internet marketing effect accordingly.

In the early days of contact with Dongfeng Nissan, ChinaCache did not blindly offer a particular product. Instead, after fully understanding the technical and business requirements of Dongfeng Nissan and analyzing its major problems, combined with the customer’s expectations in business development, ChinaCache has established a comprehensive solution to help the customer achieve continuous business growth to assist Dongfeng Nissan to become the winner in the Internet marketing.

How to Solve Power Outage? ChinaCache Atecsys Data Center Opens Security New Era

This summer is destined to be unusual. Industry insiders have called last May as “Black May” since Momo, Netease, Alipay and Ctrip all suffered from power outage one by one. But this disaster did not come to an end. Qingcloud and Ali Cloud experienced power failures too last Jun. Although the causes for these accidents are not the same, the same outage results send alarms to Internet enterprises in terms of operating safety. Disaster recovery capacity, which was not popular in the past, returns back to people's horizon now.

Many Internet users commented that even great Internet companies are not as great as the evacuating machines from Lanxiang Vocational School. Well, is this the case? The Internet and mobile Internet has deeply integrated our life, causing quantity and calculated quantity to explode exponentially. Entering into 2015, the Internet has come to a new turning point - "Internet +", which is the real big data era. As one of the era approaching symbols, all data and information will be stored within the cloud. Yet, most of domestic Internet companies are in lack of data backup experience and practice, unprepared especially in case of emergencies. Once the power failure happens, recovery operation is behind the international level. From this perspective, market opportunities lie right there.

It’s known that ChinaCache Atecsys International Data Center (hereafter referred to as ChinaCache Atecsys), China’s first and Beijing’s biggest cloud computing based service platform,  is a cloud computing industry base tailored for China's Internet industry, mobile Internet industry and traditional industry, based on ChinaCache’s several years of IDC and CDN operating management experience advantage, Internet resource integration advantage, and business resource advantage.

ChinaCache Atecsys is equipped with the best hardware infrastructure: from the design point of view, ChinaCache Atecsys inherits single-building-enterprise design concept, in accordance with market demands of data centers at enterprise level; its data center computer room floor design refers to National Class A Computer Room Standard and the U.S. Telecommunications Industry Association T3 + / T4 Standard; modular design plus N + 1 redundancy configuration ensure safe and continuous equipment operating, being a high-grade data center in line with international standards. At the same time, the data center combines individual needs. Each data center is independent from each other and without interference in terms of building structure, power supply, water supply, air conditioning, and monitoring. This not only meets privacy and security requirements of high-end customers, but also ensures customer demands to be tailored for design and construction during marketing promotion, fully catering to customer application requirements. Meanwhile, interference can be avoided in operating and maintenance management in the future, achieving high quality differentiated service.

When the society comes into the era of data, the Internet has begun to connect everything. The IT security, which forms the basis of the Internet era, becomes the commanding height for national strategic security and enterprise survival and development. On July 1, President Xi Jinping signed Presidential Decree No. 29 to grant and release the new national security law. This means that the localization, security, and specialization of the IT industry are irreversible. The outages of the Internet enterprises have called for professional cloud data centers to guarantee data and network security. The new era of Internet + needs a new type of industrial base represented by ChinaCache Atecsys.

ChinaCache New Portal Going Online, Starting Internet Process in a New Way

It is understood that ChinaCache customer service system, Portal V3.0, has gone online recently. Portal V3.0 offers more user friendly interface by creating a new type of Internet-based service system, enabling users to enjoy convenient, easy and pleasant Internet experience.

The Portal interface looks concise, atmospheric, lively, and delicate, after the upgrade, offering superior system architecture and visual elements, breaking the malpractice that traditional IT products weight function more heavily than user experience, embodying ChinaCache’s concept of taking user experience as its orientation, highly in line with the core theme of simple, vivid and meaningful  Internet.

The screenshot of the Portal interface after updated 

Commonly used quick navigation keys have been added to the first page of ChinaCache Portal V3.0, to reduce application complexity of user daily operation and realize real-time monitoring of core business - such as bandwidth, refresh, CASE, and logging - and task status on one screen.  The system has clear function structure, offering very smooth transition among different functions and between main menu and sub menus. Easy-to-learn operation interface can be used easily even for the users who are accessing the system for the first time, greatly improving user experience, having CDN service information in control.

 The core of ChinaCache’s new Portal V3.0 is to reconstruct the underlying architecture of the customer service system. The revised new Portal has redesigned data structure and relevant interfaces from the perspective of the whole business and from multi-user different aspects, to improve system scalability and multiple business compatibility, and lay a solid foundation for subsequent implementation of business status visualization, business change self-support, business quality transparency, and service support system.

 ChinaCache has proactively been responding to the new economy strategy of Internet +, promoting CDN industry Internet process from all levels such as strategic arrangement, technology, products, and services, making tireless efforts to power up the development of medium and small sized enterprises and speed up Internet transformation of traditional enterprises through  more innovative technology, secure and stable network acceleration service. The updated Portal has looked into user operation habits to further enhance ChinaCache’s user access experience with more friendly and simple man-machine interface. By the end of July, the Portal V3.0 mobile terminal will have gone online, and ChinaCache customers will be able to visit the Portal through WeChat conveniently and use ChinaCache customer service system with their own mobile phones at any time.

 The screenshots of Portal interface at mobile terminal

ChinaCache Video Acceleration Service to Support Hebtv.com

ChinaCache, the leading total solutions provider of Internet content and application delivery services in China, has cooperated with Hebtv.com by providing it with video acceleration service to guarantee national access to Hebtv.com (especially the access by users in Hebei) through ChinaCache’s powerful video processing capacity and network distribution capability, to offer full support to the smooth broadcasting of hebtv.com and greatly enhance user experience of Hebv.com.

Hebtv.com is a provincial network television broadcast institution hosted by Hebei TV, combining photograph reports, video on demand, news and information, and interactive community into one. Since its going online in 2013, its network has covered the whole country, specifically focusing on the needs of Hebei users’ online experience, including watching and delivery of tens of thousands videos every day.

However, as the exclusive network broadcast platform of Hebei TV, the storm of tens of thousands of accesses causes huge challenge to Hebtv.com. The issues such as slow video loading speed and high buffer rate due to large access amount are potential risks resulting in user loss. Besides, it is difficult for source sites to deal with hotlink phenomenon during operation, video copyright protection difficulty, and bandwidth increase demand in case of emergency incidents. Because of high cost for bandwidth, server investment and maintenance, Hebtv.com has faced the development bottleneck to further enhance its business coverage and improve customer satisfaction.

Aimed at the difficulties in front of Hebtv.com, ChinaCache uses its core product, video live broadcast acceleration and video on demand service, to support the content acceleration of website videos accessed via HTTP protocol and enable the end users of Hebtv.com to obtain pleasant online experience, based on its content-aware network service concept and mechanism.

According to the monitoring statistics, the service peak reached 10G since the start of their cooperation, and grew steadily within one week. To this day, the constant value has still remained 20G, with its peak value up to 25 G. In addition, ChinaCache has guaranteed the performance of Hebtv.com in case of sudden burst of traffic increase during broadcasting for several times, creating perfect service with zero complaint.

After more than one year’s close cooperation, Chen Xi, technical leader in Hebtv.com, said: “ChinaCache’s video acceleration service has perfectly solved the bottleneck of Hebtv.com in video processing and distribution link, enabling Hebtv.com to provide its users with clearer, smoother, and higher quality video viewing experience. Thank ChinaCache for this!"

In the future, ChinaCache will continue to fully support the vigorous development of Hebtv.com in the Internet background with its advanced video acceleration technology and high quality service concept, to improve the online experience of the end users of Hebtv.com and promote the healthy development of Hebtv.com.

ChinaCache CDN Powers up China Internet Conference Cross-border E-commerce Enterprises

On June 28, 2015, the 14th China Internet Conference EC Session and the 1st Cross-border Trade EC Fair was held in Ningbo International Convention Center, a special event under the cooperation of China Internet Society and local government for the first time. Ningbo is a gathering location in the development of China's e-commerce industry, showing obvious first-mover advantage in the e-commerce industry, covering several large cross-border e-commerce companies. A number of state department officials, well-known experts and scholars, and national e-commerce industry leading entrepreneurs were invited to attend this conference. 

2015 (14^th) China Internet Conference EC Session and the 1^st Cross-border Trade EC Fair

ChinaCache was invited as the exclusive non-Internet enterprise during the whole conference. The conference organizer mentioned that the CDN network acceleration service provided by ChinaCache was a very important link in the Internet development, playing a vital role in the development of Internet, e-commerce, and cross-border e-commerce.

ChinaCache said that under the policy guidance of "One Belt and One Road", more and more economic entities began to fuse. Especially with the new thinking of "Internet+", enterprises have gradually broken international economy boundaries, undoubtedly resulting in cross-border e-commerce opportunities. Overseas goods have gradually got the attention from domestic consumer groups, leading to more and more e-commerce channels such as "overseas purchasing agents and overseas online shopping". "Cross-border" business has soon become the new favorite in the e-commerce field. Many domestic and foreign well-known e-commerce enterprises have got involved in this cross-border business. Yet, the large cross-border market and policy supports have also given space for many medium and small enterprises. There are industry benchmark websites for different channels such as “purchasing agents, flash sales and direct delivery”.

However, from relevant cross-border e-commerce data, ChinaCache found that "opportunities were accompanied by challenges”. According to the data in CNNIC 2014 report, in 2014, Chinese online population reached 649-million person-time. In the same period, the number of users willing to choose online purchase soared to 340 million person-time, with user penetration as high as 52.5%, based on the iResearch data. But, within the cross-border e-commerce, B2C transactions only accounted for 7.6% of cross-border e-commerce business, an exciting but also confusing figure to the cross-border e-commerce. ChinaCache Business Unit leader said that the cross-border e-commerce B2C scale was not at the same level as the B2B scale. Therefore, there is no need for those e-commerce enterprises at their testing level to be confused. But the more shares the market covers, the bigger challenge the enterprises are facing.

It’s shown from ChinaCache’s several years of e-commerce service experience that, in addition to price and distribution, user requirement and experience are increasingly important in the future competition. ChinaCache has been offering service to several e-commerce leading enterprises, all of which have currently put user “experience control" to top priority in their entire operation, conducting real-time monitor on goods browsing speed and ordering speed. These e-commerce enterprises believe that poor user experience may cause losing a large number of users. Such loss has far higher impacts than other ways.

In addition to providing e-commerce enterprises with CDN acceleration, ChinaCache also offers them big data analysis support and provides them with complete solutions through data analysis. From ChinaCache’s analysis, it can be seen that there are many aspects which can influence user experience. The first aspect is longer waiting time: web page opening speed can directly influence the users for purchase. Pages with lots of contents and images lead to challenges in rapidly opening the pages. The second aspect is user data’s security. Since websites involve a large number of user information and financial transactions, security is very essential. The third aspect is traffic burst. A variety of activities and sales promotions will cause a great number of user clicks, which is hard to deal with. The fourth is complex network environment. Mobile users often switch their network in different network environments, so undifferentiated experience can bring better experience to customers. The fifth aspect is the increasing bandwidth pressure. The growth of goods categories and the need of displaying mass pictures require higher bandwidth and servers to satisfy users. The sixth aspect is undifferentiated experience for regional users. The broad regional distribution of users leads to more allocation of CDN nodes, enabling users in each region to enjoy fast service. Several different ways are likely to lead to poor customer experience. ChinaCache, in its several years of service and exploration, has always been seeking the optimum service method for e-commerce, assisting the e-commerce to develop rapidly through the CDN service.

ChinaCache Business Unit leader is giving a speech

ChinaCache provides many e-commerce enterprises with a complete portfolio of e-commerce industry acceleration solutions, including static page acceleration service and mobile Internet-aware Mplus service, improving the opening speed of official homepages, promotion pages and activity pages at e-commerce PC terminals and mobile terminals by more than 30%. In terms of DDOS attacks, ChinaCache can offer e-commerce with data redundancy backup mechanism through security design and cloud storage service, to ensure the high availability of e-commerce customer data. Besides, hotspot prediction and grading back to source are the two guarantees for e-commerce enterprises offered by ChinaCache, greatly improving page response speed, more rapidly opening pages with large contents to cope with the traffic burst and a large number of user clicks due to e-commerce activities and promotions. With the increasing bandwidth pressure of e-commerce enterprises, the growth of goods categories and the need to display a large number of pictures, ChinaCache provides server hosting service, saving the operating costs of the e-commerce enterprises. The resources with dynamic allocation can enable more complicated business to go online rapidly, achieving fast deployment of e-commerce business.

During this conference, ChinaCache also offered offline communication platform for more cross-border e-commerce enterprises in its exhibition booth, providing them with solutions and supports. Now many participating companies have shown recognition and demand on ChinaCache’s products, contacted ChinaCache in the conference to make further communication as per their business needs.

Well Grounded Development: New Competition of Big Data of ChinaCache Atecsys in Internet+ Era

In March this year, Prime Minister Li Keqiang mentioned "Internet +" in his government work report and described the action plan for implementing "Internet +", to promote the combination of mobile Internet, cloud computing, big data, the Internet of Things with modern manufacturing industries, boost the healthy development of e-commerce, industrial Internet and Internet finance, and guide the Internet companies to expand international market. On June 17, President Xi Jinping said: "I understand now. It makes sense for Guizhou to develop big data” after visiting Guizhou for the development of local big data industry. It is evident that Internet + and big data industry development has risen to the national strategy level.

It’s shown in data that the digital trend of Internet and real world makes quantity and calculated quantity explode exponentially, while data storage, computation and application need concentration more than before. And coming into 2015, the Internet has come to a new turning point - "Internet +" era, which also means a real big data era is coming. As one of the symbols for the approaching of this era, all data and information will be stored in cloud. At the same time, mobile Internet, especially Internet of Things, Internet of Vehicles, wearable devices, and a great variety of intelligent hardware will have more real-time and wider data acquisition capability than PC Internet. According to "Cloud Computing/IDC Industry Research Report -- Data Explosion, and Data center Development – ‘Internet +’ issued by CITIC Security , it’s expected that in 2020, the annual newly added data quantity would reach 15.45 ZB, the total network data storage capacity would reach 39 ZB, and the annual compound growth rate was expected to reach 84% in the future six years..

However, the construction of data centers is still influenced by multiple factors of the traditional model, including land examination and approval, electrical facility layout, and backbone network access. The data centers are supplied still in linear growth of traditional industry. At the same time, under the wave of "Internet +", domestic innovation enterprises are growing, and traditional enterprises are also speeding up their innovation pace. This trend not only leads to the demand on large-scale and high-grade data centers, but also displays “weak” signal of traditional data centers. In the future, property-type data centers will be rare in the market. Smaller-scale and poor service data center service providers will be gradually eliminated by the market, while it has become a trend that large service providers integrate the data center market. The choice of the data center market will gradually be transferred to large service providers with strong technical strength, good computer rooms and superior service system. Under such background, ChinaCache Atecsys International Data Center (ChinaCache Atecsys), located in Beijing Tianzhu Tax Free Zone, is such an innovation product in the Internet era. As China’s first and Beijing’s largest cloud computing based service platform, ChinaCache Atecsys is a new type of industrial park combining function and service into one, also a cloud computing industrial park based on ChinaCache’s many years experience and advantage in IDC and CDN operation management, Internet resources integration, and business resources, designed and tailored for China's Internet industry, mobile Internet industry and traditional industries. The park includes nine data center buildings and one content-aware experience center, accommodating 7,500 cabinets, covering a total construction area of 80,000 square meters. Customers within the park can enjoy preferential policies of within-territory outside-custom, tax return and protective tax. The computer room in ChinaCache Atecsys is designed to National Class A Room Standard and the U.S. Telecommunications Industry Association T3 + / T4 Standard, with modular design and N + 1 redundancy configuration, to ensure equipment safety and continuous operation, being a high grade data center in line with international standards.

For a new type data company in accordance with the demand of the Internet+ age, ChinaCache Atecsys is amazing, but not accidental. As China's first CDN service provider obtaining MII permit in 2000, ChinaCache owns 26,000 servers in the world, covering more than 120 cities on four continents all over the world. In April 27 to May 1 this year, ChinaCache Atecsys made its appearance in Cloud Connect Las Vegas 2015, the world's most famous Cloud computing exhibition, being the first “going global” cloud data center in China.

With the vigorous development of the Internet+ and rapid expansion of user scales, together with the rapid development of cloud computing, big data and the Internet of Things, the number of data center service providers has increased sharply. Data centers are key for the Internet industry to survive. The rapid development of the Internet has also driven the development of the data centers. The Internet + is still based on the Internet, but setting new requirements on the operations and service mode of the data centers. Because of this, the appearance of this new type of data centers such as ChinaCache Atecsys has filled in the gap in the overall development of the industry, also evolving to the “data center+” mode in the age of the "Internet +".

ChinaCache Works together with Topitme for Creating Superior Viewing Experience

Recently, ChinaCache, the leading total solutions provider of Internet content and application delivery services in China, signed cooperation agreement with Beijing Toptime Network Technology Co., LTD. (hereafter referred to as Topitme). Following the cooperation with Nice and In, ChinaCache will work together with Topitme, another newly emerging photo social software customer in China, to create smooth viewing experience for Topitme mobile social client with massive amounts of photos, through applying the newly developed MPlus acceleration sever technology, to satisfy Topitme’s demand for CDN service upgrade.

For a photo network community like Topitme owning a gallery of more than 50 million photos and above 6 million users, issues such as incomplete user photo refresh, network access by different mobile devices (including mobile phones and tablets), usage scenario fragmentation, slow user access speed, and high source site access pressure will all lead to poor user experience and lose customers at any time. Therefore, ChinaCache offers MPlus, the mobile Internet acceleration solution, for Topitme, providing it with intelligent caching, content optimization, uplink transmission optimization and protocol optimization.

Based on service quality monitoring on user actual access situations, ChinaCache has implemented technologies such as intelligent identification and Internet content automatic adaptation for mobile terminals, to boost the access speed for Topitme mobile terminals and save network traffic for the client.

Topitme has increased its average performance by 0.170 second, about 25% higher than its competitors, after ChinaCache provides mobile Internet acceleration service for it. ChinaCache has successfully assisted Topitme in demonstrating its outstanding creativity and rich content through an efficient carrier, enabling Topitme users to get access to high-quality online service anytime and anywhere, enhancing Topitme user viscosity and reducing source site bandwidth pressure.

In the context of "Internet +", social pictures, e-commerce, online videos, and online games are evolving prosperously. With mobile social evolution, compared with texts, photo taking is the most natural and simplest communication way for mobile phone users. The social photo websites represented by Topitme have attracted a large number of users to get involved in, by means of sharing and with rich and vivid intuitive visual perception. As an important acceleration helper along with the Internet growth, the CDN technology offered by ChinaCache will be integrated into richer and more colorful network life, to support more diverse mobile Internet scenarios and create livelier and more fluent network experience for users.

ChinaCache Offers Full Support for JD 618 Sales Campaign Traffic

On June 18, 2015, the annual celebration of jd.com (called as JD 618 Annual Sales) started. The activity was organized by jd.com, an e-commerce company that had created multiple network marketing miracles, not only as gratitude return for jd.com consumers, but also as a successful Internet marketing case. This year marks the 12^th annual celebration for jd.com, thus offering an unprecedented promotional scale and receiving heated reactions from its customers.

For this annual sales campaign, as of 8 pm on Jun 18, the total number of mobile phones sold in jd.com had exceeded 4 million (pieces), showing a year on year increase of 249%. And this number is still growing, setting a new record. This will be an unbelievable number if these data are converted into background traffic. The traffic burst caused by each sales campaign is like a digital tsunami for jd.com. To jd.com’s reassuring, under such a large-scale and centralized traffic impact, the "national JD 618 annual sales campaign" had offered very smooth network service, leaving no effect on the general consumers’ shopping experience, from loading pages to purchasing goods, to making payment, offering a network access speed as normal as in off-peak time. It has to be said that half of the credit for this successful annual sales campaign goes to the superior network service capacity, which is offered by ChinaCache.

ChinaCache, being a close partner with jd.com, has repeatedly offered high quality and reliable service for "JD 618 annual sales campaign". With excellent solution, service capability and perfect end user experience, ChinaCache has been powering up the business of jd.com.

 

Usually, in the sales campaigns organized by e-commerce companies, large-scale concurrent access effect is poor. User accesses in a short period of time will result in tremendous impact on service nodes, leading to slow latency upon user access.  Sometimes, web pages can't even be opened, directly affecting the purchase experience of the users. For users, it will be become terrible if they lose a purchase opportunity by the time they can open the web page and find the sales are over. For e-commerce enterprises, this will be a failed marketing activity, leading to damaged brand image. Therefore, in recent years, more and more e-commerce enterprises have started to seek solutions to improve their network service quality and effectively improve their user experience.

Focusing on such issues, ChinaCache first provides a complete end to end solution for Internet e-commerce industry, making an integrated use of page acceleration, intelligent download, content-aware service, and video on demand acceleration, covering many areas such as IT infrastructure operations, transmission network optimization, and application performance acceleration. Especially the introduction of the new generation of multi-core CPU can improve caching node concurrent performance. In this way, one high performance device is equivalent to eight CPUs. Meanwhile, ChinaCache helps e-commerce and Internet companies to handle the increasing bandwidth pressure, and undifferentiated experience challenges for users in different regions. ChinaCache not only ensures the stability of user access to e-commerce websites during the whole time, but also enables enterprises to have reasonable operating costs, efficient connections across operators, and timely and accurate data analysis and forecasting.

The "JD 618 annual sales campaign" is a test not only to jd.com itself, but also to backstage heroes like ChinaCache. ChinaCache, as a leading Internet basic services provider in China, has constantly created more professional products and superior services, promoting the development of the Internet and e-commerce industry, offering strong guarantee for optimum purchase experience for the users in the world.