ChinaCache MPlus Drives Digital Marketing Innovation for Advertising Industry

Based on in-depth insight of Internet technology and accurate understanding of market demands, ChinaCache, the leading total solutions provider of Internet content application and delivery in China, released its new Internet acceleration product, MPlus, in January 2015. As the industry's first optimizing product for wireless communication network traffic, MPlus can efficiently support many advertising companies to directly hit their target users at mobile terminals, driving digital marketing changes in advertising industry.

In the era of mobile Internet, the advertising industry is undergoing digital marketing innovations when mobile terminals rather than PC terminals are becoming the optimum way to reach valid users. For advertising companies, how to ensure access smoothness of mobile users, enhance user experience, improve user activeness and viscosity, and guarantee stability and security of digital marketing activities, while changing traditional communication methods, have become key factors to maintain core competitiveness.

However, due to complex network environments (such as, different equipment, different regions and different operators) and sudden traffic, the advertising companies are facing the following challenges in the process of conducting digital marketing at the mobile terminals:

n  How to ensure consistent and smooth access of ISP users in different regions?

n  How to ensure access speed of end users at different terminal equipment and across different operators?

n  How to solve malicious attacks, information interception, and content tampering?

n  How to ensure 7*24 stable website operating?

n  How to ensure concurrent massive access in case of hot issues and big events?

n  How to manage marketing activities for several advertising companies while ensuring decreased operating costs, convenience and rapidness?

ChinaCache MPlus has achieved major breakthroughs in wireless transmission technology by means of intelligent caching, terminal recognition, dynamic data reduction, application protocol optimization, and transmission protocol optimization, and solved the above issues, to create outstanding effect for digital marketing activities.

Through monitoring service quality of user access to real application scenarios, conducting intelligent recognition of users’ mobile terminals, and implementing Internet content automatic adaptation, MPlus can deliver high-quality data content in a dynamic way in the shortest possible time, increasing delivery efficiency of mobile networks by 60%, significantly enhancing the Internet speed of advertising companies and their target users.

For issues such as  slow refresh speed and poor access experience of digital marketing activities – search promotion and display advertisement - at mobile terminals in peak hours and under complex network environments, MPlus, from the perspective of solving end-user network experience,  can implement flexible transmission of content between the advertising companies and users through intelligent integration of redundant traffic within mobile online flow pipeline, to make the access of the digital marketing activities more conveniently.

In addition, through integrating operators’ rear flow resource, MPlus one-stop service will combine online flow pool and mobile acceleration product, offer customizable online flow packages for advertising companies, and enable users to cut down and even eliminate online flow, to stimulate users’ participation enthusiasm and improve the participation and interaction of digital marketing activity users.

Innovations in the field of digital marketing are imminent. The advertising companies can only keep their competitive advantage by initiating changes. ChinaCache’s Internet acceleration product, MPlus, will help customers to achieve technological and service innovations in the wave of mobile Internet, and create excellent effects for digital marketing activities.

ChinaCache Unveils MPlus -- Wireless Communication Speed Optimization App

BEIJING, July 28, 2015 /PRNewswire/ -- ChinaCache, China's leading Internet content delivery service and total solution provider, successfully launched MPlus, the industry's first Internet acceleration product.
This is a product that provides optimization specifically for wireless communications network traffic and can be applied to e-commerce, finance, information technology, social media and other mobile Internet sectors in order to tackle the problems of slow refresh rates and poor user experience at peak times or under complex network environment for Apps.
With over 17 years of extensive platform collaboration with carriers, ChinaCache continues to lead in the mobile Internet era. The development of MPlus, as a user-friendly App product can help a company to not only quickly win a user's heart, but also keep its competitive edge against similar companies for greater development room and more business opportunities.
Staying Relevat
Apps can only continue to enjoy use by meeting the user's expectations for functions, speed and quality. An App will be inevitably favored by users if it can provide high speed access and a smooth experience instead of having complications and lag time.
ChinaCache's MPlus makes a technology breakthrough in wireless transmission optimization. Through technological approaches of smart caching, terminal identification, dynamic data reduction, application protocol optimization and transmission protocol optimization, it enhances the transmission efficiency of mobile networks by 60%, transmitting dynamically high-quality data content in the shortest possible time. In addition, through the integration of a carrier's rear-end flow resources, MPlus takes another technological approach by combining the flow cell and mobile products together in order to form a customizable comprehensive traffic package, so as to enhance the performance and efficiency.
The brand new comprehensive traffic solution and leading-edge feature for the end-user wireless traffic cost reduction provided by MPlus turn out to be the perfect combination of physical acceleration and marketing power. MPlus has won the "Best Innovative Product Award" from "IT Times." It has also been applied by several well-known Internet companies, such as photo social media software Nice, In, and outpatient medical service platform "Good doctors online."
Experience the quality
Nice, with its "brand name filter" as the main selling point, has gained millions of users only a few months after being launched online. With a massive number of photos being shared by users, image refresh rate has become a big issue for Nice. ChinaCache took advantage of its professional network acceleration experience and applied MPlus to increase performance at Nice. By tapping into their extensive resources and high-quality network nodes, they optimized the deployment of mobile network environment and content adaptation for Nice, so that hijacking phenomenon within the mobile network was reduced for Nice's mobile terminals, while the image response time and thumbnail image table refresh rate were significantly improved.
In, another photo social media software, shares the similar issues with Nice. During the period of rapid increase of number of users, Inuses MPlus to allow users to quickly open high-definition photos even in a cellular network environment to further enhance the user experience and their satisfaction, thus cementing their leading role in the sector of photo social media software.
The past two years saw the online medical service has crowded with many competitors. The acceleration service provided by ChinaCache MPlus allows "Good doctors online" users to safely and quickly consult with doctors, make appointments and follow up after hospital discharge.
MPlus will continue to evolve based on user needs.

ChinaCache Launches MPlus Mobile Internet-aware Service, Building a New Mobile Internet Pattern!

On January 1, 2015, ChinaCache, China's leading total solutions provider of Internet content transmission service, successfully launches Mplus, the industry’s first product to offer optimization especially for wireless communication network traffic, based on its 16 years of leading technology research and development strength in CDN field, and combined with rich experience in communications operators platform cooperation. This is an integrated solution aimed for mobile Internet terminal users, content providers’ B2B2C business mode and access acceleration technology, helping enterprises to obtain a communication rate 60% higher than the regular basis, featuring reduction and exemption of wireless traffic expenses of end users in a pioneering way. This solution, supplemented by a new traffic flow integrated solution, can achieve perfect combination of physical acceleration and marketing power, to provide a much richer imagination space for mobile Internet content providers to promote business and improve user experiences. Thus, MPlus is opening a new era of user experience optimization for the mobile Internet.

The MPlus Mobile Internet-aware service has fulfilled a major breakthrough in wireless transmission optimization technology, by means of intelligent caching, terminal identification, dynamic data reduction, application protocol optimization, and transmission protocol optimization technologies, to dynamically send high-quality data content in the shortest possible time, and to increase delivery efficiency of mobile network by 60%. In addition, MPlus, by integrating rear flow resources of the operators, combines flow pool and mobile acceleration product through technical means, to offer a customized integrated flow package and efficiently improve the performance of the mobile acceleration solution. MPlus solution can be applied in many mobile Internet fields including e-commerce, finance, information, social networking, and O2O online to offline.

MPlus one-stop service, by integrating redundant traffic within intelligent mobile traffic channel, can build a service product of innovative marketing and operation mode which can flexibly connect mobile Internet content providers. This service will offer mobile terminal users with convenient and rapid access experience, and sharply reduce or even exempt Internet traffic expense. Improving user experience and reducing traffic costs of the users can effectively stimulate attentions from a large number of users, enhance user activity and viscosity, stimulate consumption of related products, and achieve product revenue, thus enabling the mobile Internet business ecosystem to develop in a positive way.

Nowadays, due to “traffic flow concern”, many users will intentionally download and install Apps under WIFI environment, which undoubtedly makes Internet content providers lose some potential users. MPlus one-stop service can offer customers with tailored package of free traffic flow for downloads and a  series of free flow upgrade services, enabling the users to download upgrade products with zero traffic cost even under non-WIFI environment. In this way, there will be no barriers for downloading and no anxiety for traffic cost, improving the marketability of Apps.

The advantage of MPlus product is more embodied in big-traffic mobile e-commerce, mobile gaming, mobile networking, and mobile video client sides. Blocked network access experience leads to low traffic and turnover, which is the common pain for big-traffic App content providers. MPlus one-stop service, from the perspective of solving the end user’s network usage experience, provides App content providers with customizable integrated traffic package, enabling the end users to rapidly download App clients at will, and navigate colorful mobile applications. At the same time, companies can even provide users with free traffic access packages, to maintain high user visit rate. Let the users say goodbye to traffic issues such as “too expensive Internet cost", “reluctant to use Internet” and “unaffordability”. This service lets users no longer worry about their traffic use, fully unleashing the traffic demands of high value users, offering effective support for App content providers in terms of revenue capability.

In addition, in the case of user access to network resources across different regions, operators or countries, or when the users upload files through mobile wireless networks, poor WAN condition can often make the end users have even worse experience,  demonstrating dramatic decrease of Internet efficiency. How to efficiently use mobile information system and optimize employee productivity have become the key points in guarantying return rate on investment and working efficiency. With advanced TCP optimization technology and lossless compression algorithm, MPlus can significantly reduce the amount of data transmitted in wireless links, effectively improving data transmission efficiency within WAN, achieving even faster upload time, higher throughput, shorter reaction time and greater bandwidth efficiency. In this way, MPlus can ensure users to accelerate the speed when uploading data, reduce business operating costs, improve work efficiency, and offer good experience in data interaction between mobile working staff and their company.

ChinaCache’s MPlus Mobile Internet-aware service offers core advantages including crossing complex networks, integrating complex content, and optimizing transmission content. In multiple access networks of 2G/ 3G/LTE/WIFI, the use of joint probing, joint optimization, path optimization and transmission optimization creates for the end users the high-availability business links crossing complex network environment, making the content to be delivered to user terminals without difficulties. No matter whether it is upward or downward, static or dynamic, it is unnecessary for the users to be involved in. The system will automatically make intelligent integration, separation, and change to the accessed content, and improve resource utilization rate by combining different network paths and link optimization. In complex user network environments and terminal use environments, MPlus, with content optimization algorithm, can offer content transmission acceleration by loading access pages in the shortest time period.

ChinaCache’s MPlus Mobile Internet-aware service, combining advanced technology with business applications, will be the leader in improving service quality of the mobile Internet, helping the customers to move to a higher level in the field of mobile acceleration. It is believed that in the near future, with the release of MPlus service, a large number of super Apps will emerge in China’s Internet industry, creating a new mobile Internet industry pattern.