ChinaCache MPlus Drives Digital Marketing Innovation for Advertising Industry

Based on in-depth insight of Internet technology and accurate understanding of market demands, ChinaCache, the leading total solutions provider of Internet content application and delivery in China, released its new Internet acceleration product, MPlus, in January 2015. As the industry's first optimizing product for wireless communication network traffic, MPlus can efficiently support many advertising companies to directly hit their target users at mobile terminals, driving digital marketing changes in advertising industry.

In the era of mobile Internet, the advertising industry is undergoing digital marketing innovations when mobile terminals rather than PC terminals are becoming the optimum way to reach valid users. For advertising companies, how to ensure access smoothness of mobile users, enhance user experience, improve user activeness and viscosity, and guarantee stability and security of digital marketing activities, while changing traditional communication methods, have become key factors to maintain core competitiveness.

However, due to complex network environments (such as, different equipment, different regions and different operators) and sudden traffic, the advertising companies are facing the following challenges in the process of conducting digital marketing at the mobile terminals:

n  How to ensure consistent and smooth access of ISP users in different regions?

n  How to ensure access speed of end users at different terminal equipment and across different operators?

n  How to solve malicious attacks, information interception, and content tampering?

n  How to ensure 7*24 stable website operating?

n  How to ensure concurrent massive access in case of hot issues and big events?

n  How to manage marketing activities for several advertising companies while ensuring decreased operating costs, convenience and rapidness?

ChinaCache MPlus has achieved major breakthroughs in wireless transmission technology by means of intelligent caching, terminal recognition, dynamic data reduction, application protocol optimization, and transmission protocol optimization, and solved the above issues, to create outstanding effect for digital marketing activities.

Through monitoring service quality of user access to real application scenarios, conducting intelligent recognition of users’ mobile terminals, and implementing Internet content automatic adaptation, MPlus can deliver high-quality data content in a dynamic way in the shortest possible time, increasing delivery efficiency of mobile networks by 60%, significantly enhancing the Internet speed of advertising companies and their target users.

For issues such as  slow refresh speed and poor access experience of digital marketing activities – search promotion and display advertisement - at mobile terminals in peak hours and under complex network environments, MPlus, from the perspective of solving end-user network experience,  can implement flexible transmission of content between the advertising companies and users through intelligent integration of redundant traffic within mobile online flow pipeline, to make the access of the digital marketing activities more conveniently.

In addition, through integrating operators’ rear flow resource, MPlus one-stop service will combine online flow pool and mobile acceleration product, offer customizable online flow packages for advertising companies, and enable users to cut down and even eliminate online flow, to stimulate users’ participation enthusiasm and improve the participation and interaction of digital marketing activity users.

Innovations in the field of digital marketing are imminent. The advertising companies can only keep their competitive advantage by initiating changes. ChinaCache’s Internet acceleration product, MPlus, will help customers to achieve technological and service innovations in the wave of mobile Internet, and create excellent effects for digital marketing activities.

The Fast and the Furious, ChinaCache to Assist Full Course Live Broadcasting of Hong Kong-Beijing Rally

ChinaCache, the leading total solutions provider of Internet content and application delivery services in China, reached strategic cooperation agreement days ago with Beijing Jingang Group for the 30^th Anniversary of Hong Kong – Beijing Rally, to provide network service and guarantee for full-course communication, broadcasting and coverage of the rally through ChinaCache’s content delivery network. It is also another example of ChinaCache to help traditional enterprises to conduct Internet-enabled transformation, demonstrating “the fast and the furious” on the road of pursuing changes together with Jingang Group. 

“The 30th Anniversary of Hong Kong - Beijing Rally", organized and promoted by Beijing Jingang Group, will officially kick off on Sep 12, 2015, starting from Hong Kong, crossing seven provinces and municipalities such as Guangdong, Hunan, Hubei, Henan, Hebei, and Beijing, lasting 14 days, travelling more than 3000 kilometers. The finish location for the rally will be in Beijing Audi Jingang Auto Park - Audi Beijing Sports Car Experience Center. There were more than ten teams and several world-class champions attending this rally from 1985 to 1996. As Ye Mingqian, Chairman of Jingang Group, said, “the Hong Kong-Beijing Rally is a manifesto to modern motor sports.” To commemorate this grand event 30 years ago, also in order to achieve the transformation of Jingang Group from focusing on racetrack management to promoting motor culture, Jingang Group will conduct both online and offline promotion and communication about this unprecedented motor event.

ChinaCache, as the leading CDN service provider in China, has been committed to providing Internet end users with superior network service experiences by using its 28,000 servers deployed in 118 cities around the world, to maximize customer values. For this rally, ChinaCache will provide Jingang Group and its partners with high quality CDN service for the full course, to ensure the smooth operation of rally broadcasting with its CDN network acceleration, operating maintenance and technical supports. ChinaCache will support and drive the rapid fusion of this rally and Internet+, vigorously promoting Internet-based transformation of traditional sports and traditional enterprises.

2015 Hong Kong-Beijing Rally will not only be a speed and passion in the great journey of modern sports car movement, but also a splendid racing between Internet high speed and real-life high speed. To speed up at every moment, please focus on the live broadcast of 2015 Hong Kong – Beijing Rally. The registration is going on now. Please visit the website at www.hongkong-beijing-rally.com for more details.

In the future, ChinaCache will cooperate with Jingang Group in more projects, to assist Jingang Group, a traditional enterprise, to make its Internet transformation and achieve mutual benefits and win-win. 

ChinaCache, the Accelerator in the Age of Mobile Internet

China Institute of Communications held "The Sixth China Mobile Phone Industry Development Conference & Intelligent Terminal and Mobile Internet Leadership Annual Meeting" in Beijing on Dec 22. During the conference themed as "Smart +", participants made in-depth analysis on industry development policies and environments, explored industry development trends under the new form of "Smart +”, shared and dug innovative products, technologies and applications, and strengthened industry chain exchanges and cooperation. ChinaCache, China's leading total solutions provider of Internet content transmission, was invited by the organizer to attend the Management Summit and share network accelerating technologies in the mobile Internet age.

At present, network traffic has become a key driving force for the development of the mobile Internet. It is shown in the MIIT statistics that from Jan to Oct this year, the mobile Internet access traffic has a year on year growth of 58.6%. The mobile Internet access traffic has risen by 68.9% on year on year basis in October. The behavior shift of users from PC terminals to mobile terminals is a main factor in promoting high-speed growth of mobile Internet traffic. With the rapid development of mobile Internet network traffic, mobile applications have been emerging one after another, from mobile texts and mobile music at the beginning to mobile game, mobile voice, and mobile video at present. A great variety of mobile applications and a vast amount of integrated information transmission have made end users dissatisfied with their current network quality. It is urgent to meet the increasing need for network speed, especially for Internet videos, putting forward higher demand for broadband and network speed. In this way, the importance of CDN is highlighted.

Targeting at the rising demand of the mobile Internet on big flow and high-quality, ChinaCache has come up with mCAN solution (mobile Content-aware Networks). Without a large amount of network construction and expansion, mCAN can instantly help Application developers to overcome network bottleneck and improve the end user experiences. In addition, mCAN can greatly reduce transmission cost and delay upgrade cycles of transmission networks. In the face of customers’ difficulties, ChinaCache offers two services, cloud acceleration service and mobile content caching service. The use of these two technologies helps to balance the loads on the whole networks of the customers. At the same time, facing the complexity of mobile Internet big data application and network environment, ChinaCache has integrated CDN technology with big data mining and cloud computing, to obtain the best optimization path by accurately analyzing the data of the mobile users, and improve user experiences.

As the CDN market grows bigger and bigger, ChinaCache has been constantly developing new technology applications, to improve network quality and promote customer business.  With collaborative innovation and fusion of expertise from mobile operators, content providers and professional CDN vendors, ChinaCache has integrated industrial chain resources and advantages, to boost the development of the mobile Internet.

ChinaCache Announces Share Buyback Program

 

BEIJING, Dec. 18, 2014 (GLOBE NEWSWIRE) -- ChinaCache International Holdings Ltd. ("ChinaCache" or the "Company") (Nasdaq:CCIH), the leading total solutions provider of Internet content and application delivery services in China, announced today that its Board of Directors (the "Board") has approved a share buyback program, under which the Company is authorized to repurchase, through open market purchases or privately negotiated transactions, up to US$10 million worth of outstanding American Depositary Shares of ChinaCache over the next 12 months, depending on market conditions, share price and other factors, and subject to relevant rules and regulations under the U.S. securities laws.

Mr. Song Wang, Founder, Chairman and CEO of ChinaCache, commented, "We are confident in the long term growth prospects of our business as a leading CDN and Cloud total solutions provider in China. We believe that this share buyback program underscores our commitment to enhance value for our shareholders."

The share buyback program will be funded by the Company's available cash balance. As of September 30, 2014, the Company had cash and cash equivalents of approximately US$76.4 million.