ChinaCache MPlus Drives Digital Marketing Innovation for Advertising Industry

Based on in-depth insight of Internet technology and accurate understanding of market demands, ChinaCache, the leading total solutions provider of Internet content application and delivery in China, released its new Internet acceleration product, MPlus, in January 2015. As the industry's first optimizing product for wireless communication network traffic, MPlus can efficiently support many advertising companies to directly hit their target users at mobile terminals, driving digital marketing changes in advertising industry.

In the era of mobile Internet, the advertising industry is undergoing digital marketing innovations when mobile terminals rather than PC terminals are becoming the optimum way to reach valid users. For advertising companies, how to ensure access smoothness of mobile users, enhance user experience, improve user activeness and viscosity, and guarantee stability and security of digital marketing activities, while changing traditional communication methods, have become key factors to maintain core competitiveness.

However, due to complex network environments (such as, different equipment, different regions and different operators) and sudden traffic, the advertising companies are facing the following challenges in the process of conducting digital marketing at the mobile terminals:

n  How to ensure consistent and smooth access of ISP users in different regions?

n  How to ensure access speed of end users at different terminal equipment and across different operators?

n  How to solve malicious attacks, information interception, and content tampering?

n  How to ensure 7*24 stable website operating?

n  How to ensure concurrent massive access in case of hot issues and big events?

n  How to manage marketing activities for several advertising companies while ensuring decreased operating costs, convenience and rapidness?

ChinaCache MPlus has achieved major breakthroughs in wireless transmission technology by means of intelligent caching, terminal recognition, dynamic data reduction, application protocol optimization, and transmission protocol optimization, and solved the above issues, to create outstanding effect for digital marketing activities.

Through monitoring service quality of user access to real application scenarios, conducting intelligent recognition of users’ mobile terminals, and implementing Internet content automatic adaptation, MPlus can deliver high-quality data content in a dynamic way in the shortest possible time, increasing delivery efficiency of mobile networks by 60%, significantly enhancing the Internet speed of advertising companies and their target users.

For issues such as  slow refresh speed and poor access experience of digital marketing activities – search promotion and display advertisement - at mobile terminals in peak hours and under complex network environments, MPlus, from the perspective of solving end-user network experience,  can implement flexible transmission of content between the advertising companies and users through intelligent integration of redundant traffic within mobile online flow pipeline, to make the access of the digital marketing activities more conveniently.

In addition, through integrating operators’ rear flow resource, MPlus one-stop service will combine online flow pool and mobile acceleration product, offer customizable online flow packages for advertising companies, and enable users to cut down and even eliminate online flow, to stimulate users’ participation enthusiasm and improve the participation and interaction of digital marketing activity users.

Innovations in the field of digital marketing are imminent. The advertising companies can only keep their competitive advantage by initiating changes. ChinaCache’s Internet acceleration product, MPlus, will help customers to achieve technological and service innovations in the wave of mobile Internet, and create excellent effects for digital marketing activities.

ChinaCache MPlus, Saying Goodbye to Online Flow Cost Anxiety

Facing the issues such as slow App refresh speed and poor App access experience at peak hours and under complex network environments, ChinaCache, the leading total solutions provider of Internet content and application delivery services in China, based on its 17 years of leading technology research and development strength in CDN field, combined with rich communication operator platform cooperation experience, has successfully launched the industry’s first Internet acceleration product, MPlus, to provide optimization specially for wireless communication network traffic, applicable for many mobile Internet fields such as electric commerce, finance, information, and social network.

 In the era of mobile Internet, a useful App product can not only help enterprises to quickly capture the user's focus, but also make enterprises to obtain comparative advantage in competition and have bigger development space and more business opportunities.

 Therefore, what features will a useful App offer? In addition to meeting user demands in terms of function design, the importance of page viewing speed and access experience is self-evident. An App with high-speed access, smooth traffic flow experience, even reduction and mitigation of online flow cost will become very popular among Internet users without any doubt.

 ChinaCache’s MPlus has realized the breakthrough in wireless transmission optimization technology, to deliver high quality data content in a dynamic way within the shortest possible time and increase the transfer efficiency of the mobile network by 60%, through technical means of intelligent caching, terminal recognition, dynamic data reduction, application protocol optimization, and transmission protocol optimization.

In addition, through integrating the operators’ rear flow resource, MPlus combines flow pool with mobile acceleration products through technical means, offer customized and integrated flow packages, and efficiently improve the performance of mobile acceleration solutions.

 Nowadays, because of “online traffic cost anxiety", many users will purposely download and install Apps under Wifi environment, which undoubtedly causes Internet content providers to loss some potential users. MPlus one-stop service can offer customized services from free online flow for download, to a series of free online flow for upgrades, to enable users to download and experience products with zero cost even under non-Wifi environment. In this way, there will be no obstacles for downloading Apps, solving online traffic cost anxiety instantly, improving App’s cashability.

 MPlus one-stop service, through intelligent integration of redundancy traffic within mobile traffic tunnel, can build a flexible service product of innovative marketing and operating modes in connection to mobile Internet content providers. The service will bring mobile terminal users with convenient and rapid access experience, greatly decline or eliminate online traffic expense, improve user experience, decrease users’ online traffic costs, effectively inspire a large number of users to focus, improve user activity and viscosity, stimulate related products consumption, and achieve product revenue.

 At the same time, App content providers can provide users with traffic access packages for free, to continuously ensure high hit rate of users, and enable online users to say goodbye to online traffic issues such as expensive cost. The service lets users no longer worry about online flow loss, fully releases high-value users from Internet traffic demand, and bring effective support to revenue capability of the App content providers.

 The MPlus solution can be widely used in many mobile Internet fields, including e-commerce, finance, information, social networking, and O2O online to offline. Once launched, the MPlus solution has won “Best Innovation Award” issued by IT Time Weekly, and has been applied by many renowned Internet enterprises, such as Nice and In, and Good Doctor Online, the offline medical service platform.

 ChinaCache’s MPlus mobile Internet-aware service has many core advantages such as crossing over complex networks, integrating complicated contents and optimizing transmission content. New technology breaks down industry conventions, promote product thinking and innovative spirit, implement technology and service innovation, help content service providers to make end users have high quality online experience anytime and anywhere, which is the direction for ChinaCache to work on.

How does ChinaCache Build Efficient Mobile Internet Medical Channel for www.haodf.com?

In recent years, there has been increasingly fierce competition in mobile Internet medical market. In the long run, the real winning factor may be the one helping to provide better online medical service, rather than those taking the lead in grabbing more users. In this way, this new market of Blue Ocean can be dominated, and the medical Internet competition will be won surely. Last January, www.haodf.com, China's largest outside-hospital medical service platform, reached a strategic cooperation with ChinaCache, the leading total solutions provider of Internet content and application delivery services in China. ChinaCache will provide www.haodf.com with mobile terminal APP network acceleration service, to reduce tense doctor-patient pressure at present and build an efficient and convenient mobile Internet healthcare channel.

Based on the request to improve mobile APP user experience, ChinaCache will provide www.haodf.com with its MPlus mobile Internet-aware service, to conduct optimized deployment for mobile network environment of www.haodf.com, provide richer high-quality network node resource, optimize website content adaptation, provide one-stop traffic flow payment support with an efficient customer service team, enable www.haodf.com to have its communication rate 60% higher than the regular basis, strengthen its APP traffic capacity, further enhance its service advantage in mobile medical service field, effectively stimulate a large amount of user attention, increase user activity and viscosity, and reach product revenue.

With its professional acceleration service, ChinaCache will ensure the users in www.haodf.com to conduct doctor consultation, make an appointment, manage disease treatment after discharged in a secure and rapid way, in order to let every patient be able to find the most proper doctor through Internet in the quickest way and get to know their own health information anytime and anywhere. In this way, www.haodf.com will win good medical reputation among hundreds of millions of Internet users, to drive positive development of mobile Internet medical ecosystem.

MPlus solution, launched by ChinaCache in early 2015, is the industry’s first optimization product genuinely dedicated to wireless communication network traffic, as an integrated solution for mobile Internet end-users, content providers’ B2B2C business model and access acceleration technology, to help enterprises to achieve combination of physical acceleration and marketing tool. In the future, ChinaCache will provide more mobile medical enterprises with network acceleration engine, to improve overall service efficiency of mobile medical diagnosis and treatment, and offer more space for mobile Internet content to enhance business promotion and end user experience.

About www.haodf.com

www.haodf.com is affiliated with Interactive Peak Technology (Beijing) Co., Ltd, as the largest medical website in China, focusing on providing Chinese patients with reference information for medical treatment, building China’s first Internet outpatient information query system updated in real time. www.haodf.com has become the largest outside-hospital medical service platform in China.

About ChinaCache International Holdings Ltd.

ChinaCache International Holdings Ltd. (NASDAQ: CCIH) is the leading total solutions provider of Internet content and application delivery services in China. As a carrier-neutral service provider, ChinaCache's network in China is interconnected with networks operated by all telecom carriers, major non-carriers and local Internet service providers. With more than a decade of experience in developing solutions tailored to China's complex Internet infrastructure, ChinaCache is a partner of choice for businesses, government agencies and other enterprises to enhance the reliability and scalability of online services and applications and improve end-user experience. For more information on ChinaCache, please visitir.chinacache.com.

ChinaCache Launches MPlus Mobile Internet-aware Service, Building a New Mobile Internet Pattern!

On January 1, 2015, ChinaCache, China's leading total solutions provider of Internet content transmission service, successfully launches Mplus, the industry’s first product to offer optimization especially for wireless communication network traffic, based on its 16 years of leading technology research and development strength in CDN field, and combined with rich experience in communications operators platform cooperation. This is an integrated solution aimed for mobile Internet terminal users, content providers’ B2B2C business mode and access acceleration technology, helping enterprises to obtain a communication rate 60% higher than the regular basis, featuring reduction and exemption of wireless traffic expenses of end users in a pioneering way. This solution, supplemented by a new traffic flow integrated solution, can achieve perfect combination of physical acceleration and marketing power, to provide a much richer imagination space for mobile Internet content providers to promote business and improve user experiences. Thus, MPlus is opening a new era of user experience optimization for the mobile Internet.

The MPlus Mobile Internet-aware service has fulfilled a major breakthrough in wireless transmission optimization technology, by means of intelligent caching, terminal identification, dynamic data reduction, application protocol optimization, and transmission protocol optimization technologies, to dynamically send high-quality data content in the shortest possible time, and to increase delivery efficiency of mobile network by 60%. In addition, MPlus, by integrating rear flow resources of the operators, combines flow pool and mobile acceleration product through technical means, to offer a customized integrated flow package and efficiently improve the performance of the mobile acceleration solution. MPlus solution can be applied in many mobile Internet fields including e-commerce, finance, information, social networking, and O2O online to offline.

MPlus one-stop service, by integrating redundant traffic within intelligent mobile traffic channel, can build a service product of innovative marketing and operation mode which can flexibly connect mobile Internet content providers. This service will offer mobile terminal users with convenient and rapid access experience, and sharply reduce or even exempt Internet traffic expense. Improving user experience and reducing traffic costs of the users can effectively stimulate attentions from a large number of users, enhance user activity and viscosity, stimulate consumption of related products, and achieve product revenue, thus enabling the mobile Internet business ecosystem to develop in a positive way.

Nowadays, due to “traffic flow concern”, many users will intentionally download and install Apps under WIFI environment, which undoubtedly makes Internet content providers lose some potential users. MPlus one-stop service can offer customers with tailored package of free traffic flow for downloads and a  series of free flow upgrade services, enabling the users to download upgrade products with zero traffic cost even under non-WIFI environment. In this way, there will be no barriers for downloading and no anxiety for traffic cost, improving the marketability of Apps.

The advantage of MPlus product is more embodied in big-traffic mobile e-commerce, mobile gaming, mobile networking, and mobile video client sides. Blocked network access experience leads to low traffic and turnover, which is the common pain for big-traffic App content providers. MPlus one-stop service, from the perspective of solving the end user’s network usage experience, provides App content providers with customizable integrated traffic package, enabling the end users to rapidly download App clients at will, and navigate colorful mobile applications. At the same time, companies can even provide users with free traffic access packages, to maintain high user visit rate. Let the users say goodbye to traffic issues such as “too expensive Internet cost", “reluctant to use Internet” and “unaffordability”. This service lets users no longer worry about their traffic use, fully unleashing the traffic demands of high value users, offering effective support for App content providers in terms of revenue capability.

In addition, in the case of user access to network resources across different regions, operators or countries, or when the users upload files through mobile wireless networks, poor WAN condition can often make the end users have even worse experience,  demonstrating dramatic decrease of Internet efficiency. How to efficiently use mobile information system and optimize employee productivity have become the key points in guarantying return rate on investment and working efficiency. With advanced TCP optimization technology and lossless compression algorithm, MPlus can significantly reduce the amount of data transmitted in wireless links, effectively improving data transmission efficiency within WAN, achieving even faster upload time, higher throughput, shorter reaction time and greater bandwidth efficiency. In this way, MPlus can ensure users to accelerate the speed when uploading data, reduce business operating costs, improve work efficiency, and offer good experience in data interaction between mobile working staff and their company.

ChinaCache’s MPlus Mobile Internet-aware service offers core advantages including crossing complex networks, integrating complex content, and optimizing transmission content. In multiple access networks of 2G/ 3G/LTE/WIFI, the use of joint probing, joint optimization, path optimization and transmission optimization creates for the end users the high-availability business links crossing complex network environment, making the content to be delivered to user terminals without difficulties. No matter whether it is upward or downward, static or dynamic, it is unnecessary for the users to be involved in. The system will automatically make intelligent integration, separation, and change to the accessed content, and improve resource utilization rate by combining different network paths and link optimization. In complex user network environments and terminal use environments, MPlus, with content optimization algorithm, can offer content transmission acceleration by loading access pages in the shortest time period.

ChinaCache’s MPlus Mobile Internet-aware service, combining advanced technology with business applications, will be the leader in improving service quality of the mobile Internet, helping the customers to move to a higher level in the field of mobile acceleration. It is believed that in the near future, with the release of MPlus service, a large number of super Apps will emerge in China’s Internet industry, creating a new mobile Internet industry pattern.

ChinaCache, the Accelerator in the Age of Mobile Internet

China Institute of Communications held "The Sixth China Mobile Phone Industry Development Conference & Intelligent Terminal and Mobile Internet Leadership Annual Meeting" in Beijing on Dec 22. During the conference themed as "Smart +", participants made in-depth analysis on industry development policies and environments, explored industry development trends under the new form of "Smart +”, shared and dug innovative products, technologies and applications, and strengthened industry chain exchanges and cooperation. ChinaCache, China's leading total solutions provider of Internet content transmission, was invited by the organizer to attend the Management Summit and share network accelerating technologies in the mobile Internet age.

At present, network traffic has become a key driving force for the development of the mobile Internet. It is shown in the MIIT statistics that from Jan to Oct this year, the mobile Internet access traffic has a year on year growth of 58.6%. The mobile Internet access traffic has risen by 68.9% on year on year basis in October. The behavior shift of users from PC terminals to mobile terminals is a main factor in promoting high-speed growth of mobile Internet traffic. With the rapid development of mobile Internet network traffic, mobile applications have been emerging one after another, from mobile texts and mobile music at the beginning to mobile game, mobile voice, and mobile video at present. A great variety of mobile applications and a vast amount of integrated information transmission have made end users dissatisfied with their current network quality. It is urgent to meet the increasing need for network speed, especially for Internet videos, putting forward higher demand for broadband and network speed. In this way, the importance of CDN is highlighted.

Targeting at the rising demand of the mobile Internet on big flow and high-quality, ChinaCache has come up with mCAN solution (mobile Content-aware Networks). Without a large amount of network construction and expansion, mCAN can instantly help Application developers to overcome network bottleneck and improve the end user experiences. In addition, mCAN can greatly reduce transmission cost and delay upgrade cycles of transmission networks. In the face of customers’ difficulties, ChinaCache offers two services, cloud acceleration service and mobile content caching service. The use of these two technologies helps to balance the loads on the whole networks of the customers. At the same time, facing the complexity of mobile Internet big data application and network environment, ChinaCache has integrated CDN technology with big data mining and cloud computing, to obtain the best optimization path by accurately analyzing the data of the mobile users, and improve user experiences.

As the CDN market grows bigger and bigger, ChinaCache has been constantly developing new technology applications, to improve network quality and promote customer business.  With collaborative innovation and fusion of expertise from mobile operators, content providers and professional CDN vendors, ChinaCache has integrated industrial chain resources and advantages, to boost the development of the mobile Internet.