On September 29, 2015, Deutsch-Chinese
Economic Cooperation Seminar 2015, organized by Deutsch-Chinese Economic
Federation and supported by Cologne Chamber of Commerce, was held in Cologne,
Germany. Mr. Li Dajiang, EMEA GM of ChinaCache, attended the seminar and gave a
keynote speech on the topic of E-commerce and Digital Marketing: the Challenges
and Coping Strategies of German Companies in China", around which
specialists and experts from both countries’ business, politics, academia and
media had a heated discussion.
During the discussion, Mr. Li Dajiang
explained how to open up Chinese market through Internet marketing and digital
marketing. There are a few obstacles that foreign companies will encounter in
terms of network when entering China to develop their business. First, when
entering Chinese market, foreign companies will face several issues such as
long distance, cross-nations and cross-operators in information transmission. Second,
foreign companies will have to be censored by Chinese government upon entering
Chinese market and deal with complex IDCP filing work required for conducting
business activities. At this point, these companies need a trusted local
partner. ChinaCache, as the leading total solutions provider of Internet
content delivery and application services in China, has more than 28,000
servers worldwide, covers 118 large and medium-sized cities throughout the
world, provides network application basic services for more than 30,000
enterprises at home and abroad, owns 37 invention patents and 23 software
copyrights, and offers 6T bandwidth scale. And these figures are still growing.
There is no doubt that, thanks for its strong technological strength and
research capacity, and a wide coverage of nodes and server deployment at home
and abroad, ChinaCache can help different types of foreign enterprises to have
smooth network connection in China.
The two key topics in this Deutsch-Chinese
Economy Seminar are Industry 4.0 and Made in China 2015. In the age of Industry 4.0 when both countries
have rapid development in science & technology industry and Internet
economy, there will inevitably be more and more cooperation opportunities for
both countries over the next few decades. It’s shown from the data released by Chinese
National Bureau of Statistics that from 2010 to 2013, the net direct investment
of China to Germany has doubled from 412.35 million dollars to $910.81 million
dollars, showcasing a steeper and steeper growth curve, meaning more and more
Chinese enterprises inter-connected to Germany. ChinaCache, with its service
commitment of Global Service and Local Support, implements optimization and
scheduling of overseas resources through its business distributions in core
regions around the globe, helps Chinese companies going global to solve many
network service problems, and fully improves their network distribution and
acceleration quality. In addition to providing network technical support
service, with rich experience in overseas development, services and operations
of many years, ChinaCache can help Chinese enterprises to be rapidly fused into
local business environment at its early arrival stage in Germany, to develop a
solid foundation and realize positive overseas development.
Looking forward, ChinaCache is confident
and competent to help German companies coming to China for development and
Chinese companies going to Germany for business distribution to cope with challenges,
achieve sustainable development in a better and faster way, and make a contribution
to the economic cooperation of Germany and China.
