CDN, the Key to Game Industry Transformation

Online gaming is transforming dramatically towards mobile end, leading to huge business opportunities for game operators, while facing many issues such as a sudden increase of users, shortened product market cycle, high requirements for user experience, and high operating costs, making unprecedentedly higher requirements on product and technology. How to guarantee mobile game user experience? How to realize industry transformation? On April 2, 2015, Mr. Fu Liang, VP of ChinaCache, shared his view on how CDN can effectively support mobile game network operation in the Second China Game Operation Technology Innovation Conference held in Shanghai.

In recent years, there has seen a rapid growth in China's online game market, among which mobile game attracts much attention due to its explosive growth. According to Niko Partners, an independent research company, Chinese mobile game market reached RMB 18 billion in 2014, catching up with client-end games, showing an annual growth rate of 37.6% from 2013 to 2018. The mobile market in China is very likely to surpass the U.S. market in 2015.

Users of online games, especially those of mobile games, have higher demands on game system’s stability, loading speed and security performance. It’s shown in the Online Game User Experience Optimization Research Report released by ChinaCache that 45.9% of the users mentioned that they would abandon the game due to poor system stability of the game, while 41.7% of the users may stop the game because of slow loading speed of the game. The demand of user experience of mobile games needs to be fulfilled. In the meantime, CDN network acceleration service is facing more complex online environment, more comprehensive business demands and higher service requirements.

Opportunities always come with challenges. Therefore, ChinaCache has its online game integrated solution launched, which provides CDN content distribution, online live broadcasting service, big data management, content loading, user behavior analysis, and operational service. This solution can completely ensure compatibility, availability and security, and offer full service support in cooperating with comprehensive operating from service plan, service deployment to service operation, with full guarantee of high quality network environment. Furthermore, this solution uses ChinaCache’s dedicated bearer network across the whole country, offering flexible scheduling flow, providing acceleration for online games through nationwide CDN nodes.

In addition, aiming at mobile game features, this solution specially offers staged operation planning, from game preparation stage, localization stage, market validation stage, release stage to market maturity stage, providing overall online planning, cloud platform planning, to super-large file high speed exchanging, security guarantee solutions and products, achieving smooth transition in various mobile game development stages.