The Beijing TV Spring Festival Gala this
year has innovatively presented a brilliant “new media” gala by breaking
through traditions, such as releasing real-time barrages about comment on gala
programs, snatching red envelops by shaking mobile phones, giving
interdisciplinary performances, and performance
by popular idol stars. Fresh and direct interactions together with wonderful
performances have made 2015 Beijing TV Spring Festival Gala, themed as
Harmonious and Beautiful Beijing’s Chinese Dream, outstanding among various
satellite TV stations.
It won’t work without smooth network to make
timely comment barrages to like or dislike the singing of Fan Ming, the actor,
or snatch red envelopes from Beijing TV Gala. ChinaCache has offered
full-course technical services for this year’s BRTN spring festival gala
webcasting, achieving an amazingly zero claim and zero fault result, making
audience to snatch red envelopes in time, to comment on the gala constantly,
and to enjoy this Spring Festival Gala presented by Beijing TV.
During this cooperation, ChinaCache provided
comprehensive content-aware one-stop solution of Cloud plus CDN for the live
broadcasting of the BRTN gala, offering super-large bandwidth service and
independent resource pool service. The average online population for this year’s
BRTN gala is three times the peak number in the previous spring festival galas.
In addition, audience interaction such as snatching red envelopes caused big
challenges to the stability of video program playing. In the face of these difficulties,
ChinaCache has made large-capacity files transmit in high-speed and stable
links through cloud hosting and cloud storage, leading to smooth flowing even
in the case of steep rise in user numbers. Under the situation of a vast number
of audiences, people could still watch the gala programs smoothly and obtain
the signals for snatching red envelopes. Besides, ChinaCache offered complete
monitoring service to monitor website service quality and customer source site
pressure for timely troubleshooting in case of abnormities, thus boosting the
viewing experience of BRTN gala, and ensuring safety and controllability of the
live broadcasting.
Facing the issues that traditional network radio
and television stations have, such as, non-diversified website business, high
operating costs and limited website extension capability, the Information Network
Management Department of Beijing TV has chosen to take the initiatives for
change. Since October 2012, they have started strategic cooperation with
ChinaCache thanks to its good reputation and excellent professional CDN service.
Since then, Beijing TV has effectively saved operating costs, reduced resource
inputs, shortened service deployment time, and ensured premium experience of
multiple end users.
ChinaCache has been committed to providing
customers with comprehensive network content distribution solutions, with rich
technical application experience in media industry. In addition to Beijing TV, ChinaCache
has provided services for domestic well-known radio and television broadcasting
customers, offering strong technical supports for big campaigns and events such
as CCTV Spring Festival Gala, the Two Sessions, the China National Games, the Asian
Games, and Xiaomi Online Panic Purchase.
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