2015年3月8日星期日

Refreshing Barrages and Snatching Red Envelops While Watching Spring Festival Gala, with ChinaCache to Assist Beijing TV in Building a "New Media" Spring Festival Gala

The Beijing TV Spring Festival Gala this year has innovatively presented a brilliant “new media” gala by breaking through traditions, such as releasing real-time barrages about comment on gala programs, snatching red envelops by shaking mobile phones, giving interdisciplinary performances,  and performance by popular idol stars. Fresh and direct interactions together with wonderful performances have made 2015 Beijing TV Spring Festival Gala, themed as Harmonious and Beautiful Beijing’s Chinese Dream, outstanding among various satellite TV stations.

It won’t work without smooth network to make timely comment barrages to like or dislike the singing of Fan Ming, the actor, or snatch red envelopes from Beijing TV Gala. ChinaCache has offered full-course technical services for this year’s BRTN spring festival gala webcasting, achieving an amazingly zero claim and zero fault result, making audience to snatch red envelopes in time, to comment on the gala constantly, and to enjoy this Spring Festival Gala presented by Beijing TV.

During this cooperation, ChinaCache provided comprehensive content-aware one-stop solution of Cloud plus CDN for the live broadcasting of the BRTN gala, offering super-large bandwidth service and independent resource pool service. The average online population for this year’s BRTN gala is three times the peak number in the previous spring festival galas. In addition, audience interaction such as snatching red envelopes caused big challenges to the stability of video program playing. In the face of these difficulties, ChinaCache has made large-capacity files transmit in high-speed and stable links through cloud hosting and cloud storage, leading to smooth flowing even in the case of steep rise in user numbers. Under the situation of a vast number of audiences, people could still watch the gala programs smoothly and obtain the signals for snatching red envelopes. Besides, ChinaCache offered complete monitoring service to monitor website service quality and customer source site pressure for timely troubleshooting in case of abnormities, thus boosting the viewing experience of BRTN gala, and ensuring safety and controllability of the live broadcasting.

Facing the issues that traditional network radio and television stations have, such as, non-diversified website business, high operating costs and limited website extension capability, the Information Network Management Department of Beijing TV has chosen to take the initiatives for change. Since October 2012, they have started strategic cooperation with ChinaCache thanks to its good reputation and excellent professional CDN service. Since then, Beijing TV has effectively saved operating costs, reduced resource inputs, shortened service deployment time, and ensured premium experience of multiple end users.


ChinaCache has been committed to providing customers with comprehensive network content distribution solutions, with rich technical application experience in media industry. In addition to Beijing TV, ChinaCache has provided services for domestic well-known radio and television broadcasting customers, offering strong technical supports for big campaigns and events such as CCTV Spring Festival Gala, the Two Sessions, the China National Games, the Asian Games, and Xiaomi Online Panic Purchase.

没有评论:

发表评论