今年“双11”，跨境电商平台走秀网创造了交易额超去年同日2.8倍的傲人成绩，其中移动端交易额比重突出，成为走秀网“双11”交易的主要平台。作为走秀网的合作伙伴，蓝汛ChinaCache凭借新锐的移动互联网加速产品MPlus助力走秀网App火力全开，再度刷新了“双11”交易额。
On the
"Double 11" Day this year, XIU.com, a cross-border E-commercial platform, created
the impressive performance with turnovers 2.8 times exceeding that on the same day
last year. Among the rest, the proportion of mobile terminal turnover was
prominent and thus became the major platform of XIU.com in transactions on the "Double 11" Day. As a
cooperative partner of XIU.com, ChinaCache refreshed once again the turnovers on
the "Double 11" Day, by utilizing the new prominent mobile Internet
speedup product of MPlus and firing up the App of XIU.com.
近年来，伴随着智能手机的进一步普及，以及移动支付的日趋成熟，移动网购已逐步成为网民购物的常态方式。同时，在国内“提速降费”政策的大力推进下，移动网购的速度正在提升，而流量消耗成本正慢慢下降，移动端已成为网购的大流量入口，各大电商决战的主战场也由PC端转移到移动端。
In recent years, along with the further
popularization of smart phones, as well as the increasing maturity of mobile
payment, mobile online shopping has gradually become the normal way of shopping
among netizens. Meanwhile, in pace with the vigorous promotion of "Speed acceleration
& cost reduction" policy at home, there is an increase of speed in the
mobile online shopping. On the other hand, the costs of flow consumption
declines slowly, mobile terminal has become the mass flow entrance of online
shopping, and the key battleground of major E-Businesses has also transferred from
PC to mobile terminal.
然而，在国内网络资源分布不均衡，以及网络环境复杂多样的现状下，网点分布不均、网络拥堵等问题依然存在，导致用户移动网购体验的不稳定，在“双11”这类电商App被集中访问的高峰期，网络拥堵等问题尤其突出，用户的购物体验受到严峻挑战。
However, the problems characterized by uneven distribution, network
congestion and other issues still exist, due to the current situation of
unbalanced distribution of domestic network resources and complicated and
diversified network environment. As a result, the mobile online shopping is not
stable among users, and such problems as network congestion and others are particularly
apparent on the "Double 11" Day when the Apps of E-businesses are
accessed in a concentrated manner. The users' shopping experiences are
seriously challenged.
走秀网作为中国快速成长、备受瞩目的时尚类跨境电商平台之一， 一直积极引导国际品牌进入中国消费市场，并通过便捷、及时、丰富的商品和服务，将全球时尚商品带给众多中国消费者。在今年“双11”电商大战中，走秀网携手600余家品牌商，为国内消费者提供了更多丰富、低价的产品。为了应对抢购高峰期内大规模并发访问造成的网页难打开、刷新速度慢等问题，为用户创造一站式、无缝、流畅、高效的购物体验，走秀网应用了蓝汛在业内具有开创性、针对无线通信网络流量提供优化的产品MPlus 。
As one of the highly anticipated fashion-style cross-border
E-commerce platform that witnessed the rapid growth of China, XIU.com has been
actively guiding international brands to enter the Chinese consumer market, and
introducing globally-fashionable goods to a large number of Chinese consumers, through
the provisions of convenient, timely and abundant goods and services. During
the large-scale competitions among E-businesses on the "Double 11" Day this year, XIU.com worked together with over 600 branding
companies and provided more abundant and low-cost products for domestic
customers. To cope with such problems as hard-to-be-opened webpage, slow refresh
rate and others caused by large-scale concurrent accesses during the peak time
of shopping rush, and also create one-stop, seamless, smooth and efficient
shopping experiences for users, XIU.com applied ChinaCache’s product of MPlus featured with
innovation and optimization for wireless
communication network flow in the industry.
作为蓝汛率先布局移动端市场的“秘密”武器，MPlus拥有跨越复杂网络、融合复杂内容、优化传输内容等核心优势。在2G、3G、4G、WiFi的多种接入网络中，利用连接探测、连接优化、路径优化和传输优化，为终端用户创造跨越复杂网络环境的高可用业务链接，让内容无障碍地传输至用户终端；无论是上行还是下行，无论是静态还是动态，无需用户一一介入，系统自动对访问内容进行智能的融合、分离、改变，结合不同的网络路径和链接优化，提升资源利用率；在复杂的用户网络环境和终端使用环境下，通过内容优化算法，以最短时间加载访问页面，为内容的传递加速。
As the "Secret" weapon of ChinaCache in its pioneered layout of mobile
terminal market, MPlus possesses the capability of spanning complex network,
integrating complex content, optimizing transmission content and other core
strengths. In 2G, 3G, 4G, WiFi and
other various access networks, it can utilize the link detection, optimized
connection, path and transmission optimization, create the highly-available complex
network environment that enables users to step over complex network environment
and let contents transmitted to the user terminal without any barrier. There is
need for users to intervene one by one, regardless of uplink or downlink, being
static or dynamic. The system can automatically carry out intelligent
integration, separation and modification of the contents to be accessed, and improve
the resource utilization rate, in combination with different network paths and
link optimization. Under complex user network environment and end-use
environment, it can load the access page within the shortest time through the
adoption of content optimization algorithm and accelerate the content
transmission.
通过应用MPlus，走秀网App获得了高于日常3倍的移动购物访问流量，让用户能及时刷新到最新的产品价格及库存情况， 从而畅快买买买，最终推动 “双11”移动端交易额创新高。
Through the application of MPlus, App of
XIU.com has obtained the access flow of mobile shopping which is three times
higher than that of daily shopping, enabled users to timely refresh to the
latest product price and inventory status, enjoy delightful buying and thus
ultimately push the new upsurge of mobile terminal turnovers on the "Double 11" Day.
其实，自推出以来，MPlus已被多家电商App所应用。无论是应对平日访问高峰期，还是“双11”等电商抢购活动， MPlus都凭借卓越的移动网络加速与流量优化能力脱颖而出，为移动端用户带来便捷高效的网购体验。面对不断涌现的网购新模式以及新需求，蓝汛将通过持续的技术深入挖掘与开发，携手走秀网等移动电商伙伴， 创造始终流畅的网购新体验。
In fact, since its launch, MPlus has been applied in
Apps from many E-businesses. Whether dealing with the daily peak time access,
or coping with the shopping rush activities on the "Double 11" Day, MPlus has stood out with its excellent mobile
network acceleration and flow optimization capability. As a result, convenient
and efficient online shopping experiences are brought about to mobile end users.
In face of the continuous
emergence of new online shopping modes and new demands, ChinaCache is committed
to cooperate with XIU.com and other mobile E-business partners and create persistently
smooth online shopping experiences, through continuous technical in-depth
excavations and developments.
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