Xiu.com, the cross-border e-commerce platform creates impressive achievement with the turnover 2.8 times of that on the same day of last year on Single’s Day of the year, of which the turnover on mobile terminal is prominent and the mobile terminal becomes the main platform of the Xiu.com transaction on Single’s Day. As the cooperative partner of Xiu.com, ChinaCache helps the App of Xiu.com to advance in full swing by virtue of MPlus, the cutting-edge mobile Internet acceleration product and renew the turnover on Single’s Day.
In recent years, with the further popularization of smart phone and the increasing maturity of the mobile payment, the mobile online shopping has gradually become a normal mode for netizen shopping. Meanwhile, with the vigorous promotion of the policy of “speed increase and fee decrease” in the country, the mobile online shopping speed is increasing and the flow consumption cost is declining slowly, and the mobile terminal has become a mass flow inlet of online shopping and the main battlefield for the decisive battle among all e-commerce has changed from PC terminal to mobile terminal.
However, under the current situation of unbalance distribution of domestic network resources and complicated and various network environments, the problems of unbalance distribution of net points and the crowded network still exist, resulting in the unstable the mobile online experience of users; the problem of crowed network particularly serious in the peak hours of centralized access of the App of the e-commerce on Single’s Day and thus the shopping experience of users are faced with severe challenge.
As one of the rapid growing and prominent fashion cross-border e-commerce platforms, Xiu.com has been actively leading international brands to enter the consumer market in China and bringing the global fashion goods to numerous Chinese consumers through convenient, in-time and abundant goods and services. Xiu.com joined hands with more than 600 brand owners to provide the domestic consumers with more abundant or inexpensive products on the e-commerce battle on Single’s Day of the year. Furthermore, Xiu.com has applied the product MPlus with creativity in the field and providing optimization for the wireless communication network flow, in order to solve the problems of difficult webpage access and slow refresh speed resulting from the massive concurrent access in the peak hours of shopping and create one-stop, seamless, fluent and efficient shopping experience for users.
As the “secret” weapon that ChinaCache takes the lead in the mobile terminal market arrangement, MPlus is of the core advantages of crossing the complicated network, integrating complicated contents and optimizing the transmission contents. It uses the connection detection ,connection optimization, route optimization and transmission optimization among various access networks of 2G, 3G, 4G and WiFi to create highly available service links crossing the complicated network environments for the terminal users and transmit the contents to the user terminal without any barrier; regardless of uplink or downlink and the static state or dynamic state, there is no need for users to get involved separately, and the system will automatically carry out intelligent integration, separation and change in the access contents, and combine different network routes and link optimization to improve the resources utilization rate; under the complicated user network environment and terminal use environment, it comprehensively reduces the time of loading access to webpage and accelerate the content transmission through the content optimization algorithm.
The access flow for mobile shopping of the Xiu.com App on Single’s Day is four times more than that on ordinary days through the application of MPlus, which enables users promptly renew to the latest product price and inventory so as to cheerfully buy things and finally drive the new high in the mobile terminal turnover on Single’s Day. As a long-term cooperative partner of Xiu.com, ChinaCache MPlus also provides Xiu.com App with network support service in the “Black Friday” activity and such important online shopping marketing activities, and helps Xiu.com to gain the praise of user experience to boost the popularity of its platform.
Currently, MPlus has been applied by multiple e-commerce Apps. Regardless of the response to the access peak hours on ordinary days or the e-commerce shopping rush activities on Single’s Day, MPlus stands out from the rest by virtue of its excellent mobile network acceleration and flow optimization capacity to bring the mobile terminal users more convenient and efficient online shopping experience, so as to facilitate transactions. Faced with increasingly emerging new mode of online shopping and new demand, ChinaCache will join hands with Xiu.com and such mobile e-commerce partners to make the mobile online shopping step into a new stage of smooth online shopping all the time through the continuously and deeply technical exploration and development.
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