ChinaCache Helps Blue Digital Closer to Users

Mobile marketing has become the fastest way for advertising industry to directly target their users, while complicated network environment often results in poor communication effect. Aimed at many instable factors in wireless transmission, ChinaCache, the leading total solutions provider of Internet content application and delivery services in China, has released MPlus dedicated to optimizing wireless communication network traffic, and become the messenger for Blue Digital, the digital marking industry leader, to provide efficient services for customers and communicate value information.

As of June 2015, there have been 594 million mobile phone users in China. Mobile terminals have become the first choice for most people to get information from, instead of PC terminals. Advertising industry has far faster, more accurate, and richer information communication channels than ever before, which indicates that mobile marketing has developed into a golden age. The complexity and diversity of basic network environment in our country at present, however, often lead to unsmooth transmission of creative content to target users. 

Blue Digital, as the most influential local PR brand in China, in the past decade since its establishment, with its business concept of Professional Foundation and Implementation Excellence, has well served many renowned enterprises both at home and abroad, and become a key force in driving the development of Chinese PR industry. In order to better adapt to digital marketing, offer efficient service to customers and directly hit target users, Blue Digital not only requires its mobile-terminal digital marketing platform to fit user demands in the aspect of functional design, but also focuses more on display speed and access experience of their promotional pages.

After communication with several CDN manufacturers, Blue Digital eventually chose ChinaCache as its partner, not just because of strong technical strength and rich service experience of ChinaCache, but also due to keen market awareness of ChinaCache. In January 2015, ChinaCache introduced its independently developed mobile Internet acceleration product MPlus, an innovative product in the industry dedicated to optimizing wireless communication network traffic. MPlus, through intelligent content and traffic scheduling system, can effectively avoid bottlenecks and links in the Internet which might affect data transmission speed and stability, ensure the access speed of users of cross-terminal-equipment and cross-operators, and create smooth and convenient mobile Internet access experience.

By adopting MPlus, Blue Digital can efficiently respond to a burst of mass access and data storms due to large digital promotion activities, and enable more creative and engaging branding content with richer audio-visual effects to be delivered to users smoothly so as to stimulate focus from a large number of active users, improve user activity and viscosity in digital marketing activities, improve conversion rate of relevant products, and ultimately achieve customer product revenue. In addition, through MPlus, Blue Digital can manage multiple mobile marketing activities simultaneously, lowering operation cost of marketing activities to a certain extent.

In the tide of mobile marketing, the availability of MPlus will make a large number of digital marketing agencies like Blue Digital stride forward in the aspects of mobile acceleration and user experience. As a key accelerator along with the growth of Internet, ChinaCache’s CDN technology will be integrated into richer and more colorful network life, to support mobile Internet scenarios in more diversified forms, input new vitality to digital marketing innovation, and make advertising companies closer to their target users.