ChinaCache Powerful Network Helped Each Major E-commerce Platform Easily Handle Big Online Sales

It’s Nov 11^th again, and each major e-commerce platform was busy with sensational online sales and promotional activities with competitive prices, while CDN service providers were trying their best to guarantee smooth operating of each network behind the scenes. During this day, ChinaCache provided many domestic well-known e-commerce platforms such as JD, Dangdang, Vipshop, xiu.com, yihaodian.com, and Amazon with CDN network acceleration services and helped online users to experience a smooth and merry shopping festival.

It’s known that, during e-commerce promotional activities, a large scale of concurrent accesses lead to a surge of user visits within a short period of time and cause huge impacts on network channels and CDN nodes, which can delay user access, make it impossible to open a webpage, and directly affect users’ shopping experience. Therefore, each second during the Internet shopping, especially during the big online sales, will decide the shopping experience of terminal users. On the other hand, the popularity of mobile Internet leads to higher and higher demand on Internet speed by terminal users. This is why more and more e-commerce platforms have been trying to improve network service quality and continuously enhance network speed.

Then, on this year’s Nov 11, what measures did ChinaCache use to help each major e-commerce platform smoothly pass through this “huge test”?

Exclusive E-commerce Industry Solution

ChinaCache was the first to provide a complete range of Internet e-commerce industry terminal-to-terminal solutions, through integrated product use of webpage acceleration, intelligent download, and Content-aware service, to cover several areas from all aspects such as IT infrastructure operation and maintenance, transmission network optimization, and application performance acceleration improvement. CDN high-performance service equipment groups are used to support national distribution, achieve domestic all-operator coverage, implement zero stack and low delay even under a surge of high visits, and provide users with smooth access experience. Especially the introduction of a new generation of multi-core CPU enhances high-speed caching node concurrent performance, and helps e-commerce enterprises easily cope with increasing bandwidth pressure and undifferentiated experience challenge of users at different regions. ChinaCache not only ensures the stability of whole-time user access for e-commerce service, but also enables e-commerce platforms to have reasonable operating costs, highly efficient accesses across operators, and timely and accurate Internet traffic data analyses and forecasts.

MPlus Helps Improve Shopping at Mobile Terminals

With increasing spending power at mobile terminals, consumers have put forward higher requirements on Internet quality at mobile terminals. According to 199IT data, it’s known that at the beginning of this year’s Nov 11 sales, the purchase traffic at mobile ends has exceeded the peak value of last year, creating a global new record of e-commerce consumption at mobile terminals. ChinaCache has followed the market tightly and played its role at mobile terminals to bring positive influence for consumers during mobile shopping.

ChinaCache MPlus, a product targeted at mobile terminal acceleration, has stood out. ChinaCache MPlus mobile Internet awareness service has core advantages such as cross-complex-networks, integrating complex contents, and optimizing transmission content. In a network with multiple accesses such as 2g/3g/LTE/WiFi, ChinaCache MPlus uses link detection, access optimization, path optimization and transmission optimization, to provide end users with high-availability business links across complex network environments and have content delivered to user terminals without difficulties. Either upward or downward, either static or dynamic, without user intervention one by one, ChinaCache system will automatically make intelligent integration, separation, change to the accessed content, to improve resource utilization by combining different network paths and link optimization. In complex user network environments and terminal use environments, content optimization algorithm has been used to load the accessed pages in a shortest period of time and accelerate content delivery.

ChinaCache Guarantee Service Throughout Entire Online Promotion

Full-course high quality service is the key for guaranteeing network security during the online sales activity. In addition to in-depth communication with customers about their demands and allocation of sufficient network resources in advance, in order to ensure smooth Internet operation during entire online promotion, ChinaCache has set up a complete guarantee solution from staff arrangement, technical solutions, commanding and scheduling, to logistics, to provide customers with multiple safeguards. The guarantee management and control program even includes personnel management, progress control, trouble control, monitoring and information release management, emergency response management, and environment and logistics management, throughout the entire online sales activity.

The online sales promotions are not new to ChinaCache, which has been playing its role in guaranteeing network performance for online sales promotions of each major domestic e-commerce platform such as Mi Fan Festival, JD 618 Anniversary, Suning and Vipshop Annual Sales. Besides its rich service experience in soft power, ChinaCache has indispensible hard power. ChinaCache has 660 nodes and nearly 30,000 servers in 113 countries all over the world, with a complete portfolio of traditional Internet, mobile Internet and industry solutions, rapid network resource deployment capacity, and professional technical and service support team, all of which are the reasons for each major e-commerce platform to choose ChinaCache.

ChinaCache has witnessed every new record and every new breakthrough in Chinese e-commerce industry. As the leader in the CDN industry, ChinaCache CDN has foreseen the demands of the e-commerce industry, to satisfy the demands of terminal users through innovative product optimization service quality, and grow together with China e-commerce enterprises.