ChinaCache Powerful Network Helped Each Major E-commerce Platform Easily Handle Big Online Sales

It’s Nov 11^th again, and each major e-commerce platform was busy with sensational online sales and promotional activities with competitive prices, while CDN service providers were trying their best to guarantee smooth operating of each network behind the scenes. During this day, ChinaCache provided many domestic well-known e-commerce platforms such as JD, Dangdang, Vipshop, xiu.com, yihaodian.com, and Amazon with CDN network acceleration services and helped online users to experience a smooth and merry shopping festival.

It’s known that, during e-commerce promotional activities, a large scale of concurrent accesses lead to a surge of user visits within a short period of time and cause huge impacts on network channels and CDN nodes, which can delay user access, make it impossible to open a webpage, and directly affect users’ shopping experience. Therefore, each second during the Internet shopping, especially during the big online sales, will decide the shopping experience of terminal users. On the other hand, the popularity of mobile Internet leads to higher and higher demand on Internet speed by terminal users. This is why more and more e-commerce platforms have been trying to improve network service quality and continuously enhance network speed.

Then, on this year’s Nov 11, what measures did ChinaCache use to help each major e-commerce platform smoothly pass through this “huge test”?

Exclusive E-commerce Industry Solution

ChinaCache was the first to provide a complete range of Internet e-commerce industry terminal-to-terminal solutions, through integrated product use of webpage acceleration, intelligent download, and Content-aware service, to cover several areas from all aspects such as IT infrastructure operation and maintenance, transmission network optimization, and application performance acceleration improvement. CDN high-performance service equipment groups are used to support national distribution, achieve domestic all-operator coverage, implement zero stack and low delay even under a surge of high visits, and provide users with smooth access experience. Especially the introduction of a new generation of multi-core CPU enhances high-speed caching node concurrent performance, and helps e-commerce enterprises easily cope with increasing bandwidth pressure and undifferentiated experience challenge of users at different regions. ChinaCache not only ensures the stability of whole-time user access for e-commerce service, but also enables e-commerce platforms to have reasonable operating costs, highly efficient accesses across operators, and timely and accurate Internet traffic data analyses and forecasts.

MPlus Helps Improve Shopping at Mobile Terminals

With increasing spending power at mobile terminals, consumers have put forward higher requirements on Internet quality at mobile terminals. According to 199IT data, it’s known that at the beginning of this year’s Nov 11 sales, the purchase traffic at mobile ends has exceeded the peak value of last year, creating a global new record of e-commerce consumption at mobile terminals. ChinaCache has followed the market tightly and played its role at mobile terminals to bring positive influence for consumers during mobile shopping.

ChinaCache MPlus, a product targeted at mobile terminal acceleration, has stood out. ChinaCache MPlus mobile Internet awareness service has core advantages such as cross-complex-networks, integrating complex contents, and optimizing transmission content. In a network with multiple accesses such as 2g/3g/LTE/WiFi, ChinaCache MPlus uses link detection, access optimization, path optimization and transmission optimization, to provide end users with high-availability business links across complex network environments and have content delivered to user terminals without difficulties. Either upward or downward, either static or dynamic, without user intervention one by one, ChinaCache system will automatically make intelligent integration, separation, change to the accessed content, to improve resource utilization by combining different network paths and link optimization. In complex user network environments and terminal use environments, content optimization algorithm has been used to load the accessed pages in a shortest period of time and accelerate content delivery.

ChinaCache Guarantee Service Throughout Entire Online Promotion

Full-course high quality service is the key for guaranteeing network security during the online sales activity. In addition to in-depth communication with customers about their demands and allocation of sufficient network resources in advance, in order to ensure smooth Internet operation during entire online promotion, ChinaCache has set up a complete guarantee solution from staff arrangement, technical solutions, commanding and scheduling, to logistics, to provide customers with multiple safeguards. The guarantee management and control program even includes personnel management, progress control, trouble control, monitoring and information release management, emergency response management, and environment and logistics management, throughout the entire online sales activity.

The online sales promotions are not new to ChinaCache, which has been playing its role in guaranteeing network performance for online sales promotions of each major domestic e-commerce platform such as Mi Fan Festival, JD 618 Anniversary, Suning and Vipshop Annual Sales. Besides its rich service experience in soft power, ChinaCache has indispensible hard power. ChinaCache has 660 nodes and nearly 30,000 servers in 113 countries all over the world, with a complete portfolio of traditional Internet, mobile Internet and industry solutions, rapid network resource deployment capacity, and professional technical and service support team, all of which are the reasons for each major e-commerce platform to choose ChinaCache.

ChinaCache has witnessed every new record and every new breakthrough in Chinese e-commerce industry. As the leader in the CDN industry, ChinaCache CDN has foreseen the demands of the e-commerce industry, to satisfy the demands of terminal users through innovative product optimization service quality, and grow together with China e-commerce enterprises.

ChinaCache Helps Blue Digital Closer to Users

Mobile marketing has become the fastest way for advertising industry to directly target their users, while complicated network environment often results in poor communication effect. Aimed at many instable factors in wireless transmission, ChinaCache, the leading total solutions provider of Internet content application and delivery services in China, has released MPlus dedicated to optimizing wireless communication network traffic, and become the messenger for Blue Digital, the digital marking industry leader, to provide efficient services for customers and communicate value information.

As of June 2015, there have been 594 million mobile phone users in China. Mobile terminals have become the first choice for most people to get information from, instead of PC terminals. Advertising industry has far faster, more accurate, and richer information communication channels than ever before, which indicates that mobile marketing has developed into a golden age. The complexity and diversity of basic network environment in our country at present, however, often lead to unsmooth transmission of creative content to target users. 

Blue Digital, as the most influential local PR brand in China, in the past decade since its establishment, with its business concept of Professional Foundation and Implementation Excellence, has well served many renowned enterprises both at home and abroad, and become a key force in driving the development of Chinese PR industry. In order to better adapt to digital marketing, offer efficient service to customers and directly hit target users, Blue Digital not only requires its mobile-terminal digital marketing platform to fit user demands in the aspect of functional design, but also focuses more on display speed and access experience of their promotional pages.

After communication with several CDN manufacturers, Blue Digital eventually chose ChinaCache as its partner, not just because of strong technical strength and rich service experience of ChinaCache, but also due to keen market awareness of ChinaCache. In January 2015, ChinaCache introduced its independently developed mobile Internet acceleration product MPlus, an innovative product in the industry dedicated to optimizing wireless communication network traffic. MPlus, through intelligent content and traffic scheduling system, can effectively avoid bottlenecks and links in the Internet which might affect data transmission speed and stability, ensure the access speed of users of cross-terminal-equipment and cross-operators, and create smooth and convenient mobile Internet access experience.

By adopting MPlus, Blue Digital can efficiently respond to a burst of mass access and data storms due to large digital promotion activities, and enable more creative and engaging branding content with richer audio-visual effects to be delivered to users smoothly so as to stimulate focus from a large number of active users, improve user activity and viscosity in digital marketing activities, improve conversion rate of relevant products, and ultimately achieve customer product revenue. In addition, through MPlus, Blue Digital can manage multiple mobile marketing activities simultaneously, lowering operation cost of marketing activities to a certain extent.

In the tide of mobile marketing, the availability of MPlus will make a large number of digital marketing agencies like Blue Digital stride forward in the aspects of mobile acceleration and user experience. As a key accelerator along with the growth of Internet, ChinaCache’s CDN technology will be integrated into richer and more colorful network life, to support mobile Internet scenarios in more diversified forms, input new vitality to digital marketing innovation, and make advertising companies closer to their target users.