ChinaCache MPlus Drives Digital Marketing Innovation for Advertising Industry

Based on in-depth insight of Internet technology and accurate understanding of market demands, ChinaCache, the leading total solutions provider of Internet content application and delivery in China, released its new Internet acceleration product, MPlus, in January 2015. As the industry's first optimizing product for wireless communication network traffic, MPlus can efficiently support many advertising companies to directly hit their target users at mobile terminals, driving digital marketing changes in advertising industry.

In the era of mobile Internet, the advertising industry is undergoing digital marketing innovations when mobile terminals rather than PC terminals are becoming the optimum way to reach valid users. For advertising companies, how to ensure access smoothness of mobile users, enhance user experience, improve user activeness and viscosity, and guarantee stability and security of digital marketing activities, while changing traditional communication methods, have become key factors to maintain core competitiveness.

However, due to complex network environments (such as, different equipment, different regions and different operators) and sudden traffic, the advertising companies are facing the following challenges in the process of conducting digital marketing at the mobile terminals:

n  How to ensure consistent and smooth access of ISP users in different regions?

n  How to ensure access speed of end users at different terminal equipment and across different operators?

n  How to solve malicious attacks, information interception, and content tampering?

n  How to ensure 7*24 stable website operating?

n  How to ensure concurrent massive access in case of hot issues and big events?

n  How to manage marketing activities for several advertising companies while ensuring decreased operating costs, convenience and rapidness?

ChinaCache MPlus has achieved major breakthroughs in wireless transmission technology by means of intelligent caching, terminal recognition, dynamic data reduction, application protocol optimization, and transmission protocol optimization, and solved the above issues, to create outstanding effect for digital marketing activities.

Through monitoring service quality of user access to real application scenarios, conducting intelligent recognition of users’ mobile terminals, and implementing Internet content automatic adaptation, MPlus can deliver high-quality data content in a dynamic way in the shortest possible time, increasing delivery efficiency of mobile networks by 60%, significantly enhancing the Internet speed of advertising companies and their target users.

For issues such as  slow refresh speed and poor access experience of digital marketing activities – search promotion and display advertisement - at mobile terminals in peak hours and under complex network environments, MPlus, from the perspective of solving end-user network experience,  can implement flexible transmission of content between the advertising companies and users through intelligent integration of redundant traffic within mobile online flow pipeline, to make the access of the digital marketing activities more conveniently.

In addition, through integrating operators’ rear flow resource, MPlus one-stop service will combine online flow pool and mobile acceleration product, offer customizable online flow packages for advertising companies, and enable users to cut down and even eliminate online flow, to stimulate users’ participation enthusiasm and improve the participation and interaction of digital marketing activity users.

Innovations in the field of digital marketing are imminent. The advertising companies can only keep their competitive advantage by initiating changes. ChinaCache’s Internet acceleration product, MPlus, will help customers to achieve technological and service innovations in the wave of mobile Internet, and create excellent effects for digital marketing activities.