ChinaCache Broadcast TV Content Resources Optimization Solution, Assisting Broadcast TV Industry in Focusing on Core Business Expansion

Recently, ChinaCache, the leading total solutions provider of Internet content transmission and application service in China has launched its broadcast TV content resources optimization solution tailored for broadcast TV industry clients on the basis of network visualized data analysis, to build a closed-loop content resource optimization system through tracking solution implementation effect and carrying out continuous optimization. In this way, the solution will help to achieve business-wide traffic acceleration for broadcast TV industry clients, to significantly improve their competitiveness and help the industry focus on their core business expansion.

In the last few years, the integration of three networks and complete implementation of Broadband China have brought about huge development opportunities for the broadcast TV industry. It’s shown in GL Research reports that by the end of 2014, two-way CATV network had covered more than 110 million subscribers, having above 11 million broadcast TV broadband users. The broadcast TV industry has been fully developing its user-centered TV and broadband business, to drive coordinated development of TV and broadband businesses with the advantages in CATV two-way network coverage and TV business.

Opportunities exist together with challenges. In the face of such huge opportunities, the broadcast TV industry has also been confronting with severe challenges. Due to the lack of local content exchange capacity, most of network access needs inter-network routing. Besides, serious shortage of Internet output bandwidth results in poor inter-network access and poor user experience, which has seriously influenced the development of broadband business. At present, the lack of visual data analysis for broadcast TV operators on the broadband service (for example, traffic flow, content structure and user online speed rate) has caused the broadband business unable to be managed, controlled and operated, failing to provide data support and decision-making reference for CATV broadband network planning optimization and their service improvement.

Facing these development challenges and restrains in the broadcast TV industry, ChinaCache has introduced its broadcast TV content resources optimization solution, to provide visualized multi-dimensional analyses (such as network quality monitor analysis and content-aware analysis) on the application, user and network of CATV two-way network, to further optimize their business through monitoring CATV network. With its one-stop full service acceleration and stable comprehensive services, this solution can improve user experience, to help the broadcast TV enterprises to enhance their competitiveness and improve their broadband revenues. At the same time, through efficient and dedicated network resources and rich content resources, this solution can optimize output bandwidth quality, reduce cost, help to understand user demands, monitor and evaluate user experiences, and increase customer satisfaction through big data node log analysis and detection. In addition, the solution offers highly effective and detailed operational service, to reduce customer operating costs.

With the launch and implementation of China’s new economic strategy of China's Internet+, the broadcast TV industry has also been enhancing its fusion with the Internet industry. ChinaCache’s broadcast TV content resources optimization solution will surely fully help broadcast TV enterprises to enhance their core competitiveness, improve their service levels, increase user access experience, and achieve deeper fusion with the Internet.