ChinaCache Numbers: Unforgettable Moment under Parade-Blue Sky

In September 2015, Beijing welcomed a cozy autumn as ever. In addition to comfortable and cool weather, one new word was frequently mentioned and appeared in Weibo, WeChat and other social platforms. The new word is parade-blue, which not only means nice weather with blue sky, but also embodies the expectation and reverence of Chinese people towards the grand military parade on the V-day anniversary. The excitement and pride has been left in us by the military parade ceremony though it has passed several days. As a Chinese, what do you feel? And what kind of images are there in your heart under the parade-blue sky? ChinaCache CC Index platform will take you back to September 3, 2015. 

Exclusive parade moments

On September 3, 2015, with tremendous roaring sound, 6 helicopters are escorting two giant national flags and military flags in a triangle form above the Tiananmen Square. Then 20 helicopters and 7 training planes fly over Tiananmen Square in a form of 70 leaving colored smoke in the sky. Now starts the military parade. At that moment, are you waiting in front of your TV or watching live webcast? 

According to ChinaCache CC Index platform, 43.6% of the audience chose to watch live webcast, almost the same proportion as TV live broadcasting audience (56.4%). Live webcast is always online, making the audience to watch the military parade at the same rate as onsite audience, no matter what kinds of networking equipment they use. Considering the better visual effect brought by large screen PCs, as many as 21% of the audience chose PC terminals to watch. There is no big difference between the audience to use mobile phones and tablets, 11% and 10% respectively. It can be seen that different from commuters carrying their mobile phones to watch TV series such as "Mary Sue", most of the audience would rather to have a special moment, watch the broadcasting in front of TV or with PC.

 In terms of viewing scenes, the vast majority of the audience watched the live broadcasting of the parade at home, accounting for 62.4% of the total number of viewers. Of course, those audiences on their trips would have to use their mobile equipment such as mobile phones to watch in order to watch the live broadcasting in the first place. If you and your friends meet in public places such as restaurants, we believe that you also won't miss this important event, because it’s shown in the data from ChinaCache CC Index platform that 12% of the audience watched the live broadcast of the parade in public places.

Online with you at the same time

According to CCTV news report, on September 3, more than 1 billion Internet users worldwide browsed and watched the parade through Internet. At the same time, it’s indicated from the data of several video websites that the number of concurrent online users during the peak hours of the military parade set another historic height in the period of live broadcasting. Then, what platforms do people use to watch the live webcasting?

 Data shows that the vast majority of the audience watched live broadcasting through video websites, such as SOHU TV, Youku, and Tencent TV, while less people chose media platform or search engine platform, such as Baidu and Sina, to watch. As a whole, the TV video websites with the top three live broadcasting views are CCTV Network, Tudou and SOHU TV, with 579 PVs, 369PVs and 276.28 PVs respectively. CCTV Network, as the platform to first release live webcasting, has gained an obvious viewing advantage.

Endless pride

The anti-Japanese war V-day military parade is the 15^th grand military parade in the history of People’s Republic of China, the 2^nd grand military parade since entering the 21^st century, also the 1^st grand military parade not held in the National Day.  The pride in our great nation, the pride in our strong arms, and the respect towards the veterans all makes us tempted to get involved in heated discussions while watching parade live broadcasting. ChinaCache CC Index platform had a statistics listing 8 heated discussion topics such as respect for veterans, advanced equipment, and military parade scenes.

Meanwhile, many people noticed some details, such as "leadership positioning in the Tiananmen Gate, and disarmament of 300,000 soldiers. These detailed observations indicate close attention of the audience to the military parade and national development. Although they could not experience the grand momentum on site, the audience has the same feeling towards the country. In addition, the little boy from Belarus is the only foreign topic among the 8 heated topics, a memory worth remembering in the parade.

Take a time machine, and ChinaCache CC Index brings you back to those important moments under the parade-blue sky. You may live in Beijing, or you may live in any other parts of the world. But in September 2015, the above data can help you to remember the moment that all the Chinese people are proud of.

About ChinaCache CC Index platform

The ChinaCache CC Index (also called Network-aware Platform) is a member of Broadband Development Union Council, mainly used to issue broadband environment related index. Combining service nodes in cities of all levels all over the country, and real-time data collected from many networks, ChinaCache CC Index will create an accurate and comprehensive Internet panorama. The platform offers this window free of charge to China’s entire Internet world, providing six application modules such as local speed test, roaming speed test, website detection, national bandwidth, link performance and UA statistics. CC Index always takes both understanding Chinese Internet current situation and promoting Chinese Internet development as its own duties, focuses on building a bridge between network providers, content providers and Internet users, witnesses with you the development of Chinese Internet, and shares the joy of network development.

ChinaCache Attended UK Chancellor Activity - CDN Driving Economic Development

UK Chancellor George Osborne paid a visit to China in September. Taking this opportunity, the British Embassy in Beijing and UK Trade and Investment organized a high-profile conference, themed as Technology Drives Economic Development - Dialogue with UK Chancellor George Osborne, on Sept. 20 in Beijing, as his first stop during his visit in China. ChinaCache, as a representative of Chinese science and technology enterprises with branch offices in UK, was invited to attend the conference.

During the conference, delegates from Chinese and British science and technology enterprises discussed together the key role that science and technology played in driving China-British economies. Britain, as one of the major economic powers in the world and in Europe, is the preferred foothold for Chinese enterprises to develop inEurope. Especially with the rising of global science and technology wave, more and more top-class Chinese enterprises build their overseas branches and technical platforms in the UK.

ChinaCache, a pioneer leading the Chinese CDN industry to develop overseas business, set up its branches and R&D centers in high-tech industry core areas in Asia Pacific and North America in its early years. ChinaCache's European company was established formally in early 2015, including an office in London, to make full use of the UK's high quality local customers, Chinese enterprises overseas branch resources, leading technology and network advantages, and proactively expand European business, integrated with ChinaCache own development needs. ChinaCache has been committed to change the Internet through the power of science and technology, enabling global Internet users to enjoy the fun brought by science and technology.

George Osborne was accompanied by Lord Jim O'Neil, British Business Secretary, Former Chief Economist of Goldman, and BRIC concept proposer, Sherry Madera, British Embassy Minister-Counsellor, and British business representatives.

ChinaCache Atecsys Finalisted for Datacenter Dynamics Awards

Recently, Datacenter Dynamics Asia Pacific 2015 (hereinafter referred to as the DCD) Award Ceremony was held in Singapore. ChinaCache Atecsys International Data Center (hereinafter referred to as ChinaCache Atecsys), thanks for its advanced design concept, highly available network platform access capability, got finalisted on Internet Data Center Award, which fully shows the strength and industry position of ChinaCache Atecsys in the field of data center.

DCD award is the Oscar award in data center industry, an award to recognize innovation, leading position and original concept in the data center industry. All the judges come from authorities and industry organizations in the field of global data center. Data center enterprises from twelve countries including China, Japan, India, Singapore, and Australia competed for this year’s DCD Asia Pacific Awards. The awards have very broad international influence.

ChinaCache Atecsys is a new generation of high-end data center project built by ChinaCache in Beijing Tianzu Tax Free Zone in 2013, which provides multinational companies, large Internet companies, finance and other customers with a package of data center solutions and services, and offers locational advantage of "within the territory and outside the custom”.

As the CDN service provider with MIT permit, ChinaCache has over 28,000 servers in more than 120 large and medium-sized cities in the world, covers each major operator such as China mobile, China Unicom, China Telecom and China Education Research Network, and demonstrates strong capacity of global network coverage. In addition, ChinaCache implements network high connectivity through multiple exits, uses total redundant network design, achieves network exit multi-line backup and flexible switching, uses advanced network security design to form multi-level network security protection. ChinaCache Atecsys relies on ChinaCache’s strong Internet access capacity, data center cluster advantage, IDC+CDN leading solutions and security guarantee concept to build the ChinaCache Atecsys Internet exchange center, provide a physical platform for Internet traffic exchange between ISP and ICP, help ISPs to lower penetration costs, improve their network fault tolerance, and greatly improve the access speed of Internet users across networks.

In the future, ChinaCache Atecsys International Data Center will expand strategic cooperation with domestic and overseas customers, thanks for its world-class professional standards and high-end customized operation mode.

Baidu Cloud Security Builds Partnership with ChinaCache to Make CDN Safer

Along with rapid development of Internet, mobile Internet and Internet of Things, Internet content is evolving constantly. On one hand, end users need faster and better network access experience. On the other hand, a growing number of hackers are constantly changing their attacking ways and methods, making it difficult for businesses to protect themselves.

How to promote and ensure website access speed, interactive experience, and sudden access traffic in case of emergencies, how to effectively handle website attacks, tampering, websites embedded by Trojan, and congestion, and how to improve website security and stability are key to enhance user experience.

As a result, Baidu Cloud Security announced strategic cooperation with ChinaCache, the leading CDN service provider, was reached. Baidu Anquanbao will offer the users in ChinaCache Webluker platform with complete network security services.

 Security is the most important to improve user experience

CDN has become necessary for optimizing network efficiency and improving user experience. Internet has had more and more diversified applications, offering very large amount of website data and very complex file types.

Webluker, based on ChinaCache’s powerful technologies and resources, offers strong services, dedicated to providing over 200,000 active websites all over the world with complete and efficient network services. Sticking to the concept of continuous technology innovation, through a wide variety of content such as network optimization acceleration, on-demand extension, cache content security control, DNS hijacking prevention, malicious traffic filtering, Weblucker provides content providers with customized solutions to improve the experience and loyalty of end users.

Baidu Anquanbao is the first Chinese enterprise fully based on SaaS to provide security services, offering the feature of cloud in nature, having a better understanding of issues and user needs of cloud-terminal security defense.

Baidu Anquanbao’s unique "substitution" security concept can help users to boost website security, access speed, and high availability, and solve all kinds of security problems such as hacker intrusion and DDoS /CC attacks at a relatively low capital and operational investment. Meanwhile, by building a secure network integrated with ChinaCache’s CDN, Baidu Anquanbao increases user website access speed by 30-200% while guaranteeing user security. At present, Baidu Anquanbao has reached strategic cooperation with domestic mainstream cloud platforms and Amazon AWS China, offering cloud-based security service for hundreds of thousands of Chinese users.

The cooperation between Baidu Cloud and ChinaCache will integrate network security products of Baidu Anquanbao with ChinaCache’s Webluker network acceleration platform, upgrade and broaden business scope of Webluker platform, create quick and secure integrated network service capability.

Big data protection offers more security

Nowadays, with rapid growth of Internet popularity, diversification of Internet content and forms, and increasing global access and information data scale, ChinaCache CDN network has also been developing from hundreds of megabytes of traffic a dozen of years before to tens of billions of webpage displays nowadays, including over 1 billion mobile and Internet terminal users and over 1 billion views and downloads of video content.

Such a large amount of data needs strong big data security capacity in order to be able to effectively guarantee network security and prevent users from hacker attacks. Baidu Anquanbao has connected to the world's leading “Baidu Brain”", introduced IDL in-depth learning engine, get in-time awareness of threats through network security situation analysis of hundreds of thousands of serviced websites, and helped users to discover and defense Oday attack in a timely manner.

In view of the increasingly rampant DDoS attacks, Baidu Cloud Security, together with its partners such as China Telecom, has achieved single-node 1Tbps suppression capacity. In the recent Baidu Cloud Acceleration 3.0 Launching Meeting, Baidu Cloud Security together with its partners carried out a site attack and defense drill, successfully prevented 1 Tbps DDoS attacks, and set a new DDoS attack record. Such big attack traffic is like 83 times of single-day peak bandwidth in 12306 railway website, or 20 times of maximum requests in 12306 website during the Chinese Spring Festival.

It is known that Baidu Anquanbao will have closer cooperation with ChinaCache Webluker in terms of DDoS attacks, to provide network users with better user experience.

Both companies will fully paly their own advantage in the cooperation. The security protection capacity of Baidu Anquanbao combined with high-quality and stable CDN service of ChinaCache Webluker can improve user experience, enhance user activity and viscosity, and provide more efficient, comfortable, security guarantee for content providers.

ChinaCache Offered Smooth Domestic and Overseas Online Traffic, Powering up Online Broadcasting of the Grand Military Parade Globally

9.3 Grand Military Parade demonstrated Chinese arms competence to the world 

ChinaCache, the leading total solutions provider of Internet content application and delivery services in China in the past 17 years, has provided its CDN service for online broadcasting of major events for many times. On September 3, 2015, the 70-year anniversary grand military parade to commemorate the victory of Chinese people’s anti-Japanese invasion war and the world anti-fascist war (hereafter referred to as the Grand Military Parade or Parade) was held in Beijing. As the partner of many major news organizations and video websites at home and abroad, ChinaCache provided full-course network acceleration service, powering up successful online broadcasting of the Grand Military Parade with its high quality, high reliability, and zero packet loss services, witnessing the glorious moment in the history of China, together with the people around the world.

According to CCTV news report, more than 1 billion Internet users worldwide browsed and watched the Grand Military Parade through the Internet on September 3. Meanwhile, based on the data from several video websites, the number of concurrent Internet uses during the peak of the Parade has hit another history high for live broadcasting period.  During such high concurrent and heavy-traffic accesses, ChinaCache has offered full-course acceleration service – video live broadcasting acceleration service, static page acceleration service and Extend Internet Access (EIA) focusing on overseas acceleration- to several large global news agencies and video websites, offering clear, smooth and stable online live broadcasting experiences for domestic and overseas users.

To cope with complex network environments and satisfy the needs to support multiple video formats for various medias and platforms, and the playing demands for different terminals, ChinaCache video live broadcasting acceleration service can push live Parade contents to high-speed edge nodes close to users through selecting high quality link nodes. The service also ensures that video live broadcasting streams can be continuously played even under network fluctuations through automatic adaptation conversion of rates. Besides, through automatic recognition of user terminals, the service can convert single-format video live broadcasting streams into the format suitable for output and deliver it to multiple networks and multiple screens. In this way, stable, efficient and convenient video live broadcasting performance can be achieved.

In addition to videos, during the Grand Military Parade, several news organizations also provided users with real-time image-text live broadcasting. During the live broadcasting, in order to avoid network congestion due to sudden concurrent accesses by a large number of users, the static page acceleration service of ChinaCache had the webpage content delivered to each CDN node, enabled the users to obtain the required content from nearby nodes through global intelligent analytical system (SSR), greatly reduced the pressure on backbone networks, accelerated the response speed of live pages, and ensured the users to have faster and smoother access to webpages.

At the same time, thanks for its global resource advantage, and products and technologies to meet the demand of overseas accesses, ChinaCache has played a key role in assisting the overseas live broadcasting of the Grand Military Parade. In order to solve issues such as slow overseas access speed and unstable network and inability for access, ChinaCache used its Extend Internet Access (EIA) targeting overseas Internet acceleration, which can reduce user access delay and solve jittering and packet losses by optimizing routing and integrating networks, making the users implement rapid access to global networks in an intelligent way.

By building high quality networks, ChinaCache has made the people around the world witness the glamor of China arms. In the past ten years, with its strong technical strength and professional services, ChinaCache has been participating in the online broadcasting of many major events including 2008 Beijing Olympic Games, the 60^th National Day Anniversary Military Parade in 2009 and 2014 APEC Summit. In the future, ChinaCache will continue to focus on technology and service excellences, to witness more glorious moments with the world.

ChinaCache Drives Huomao TV Game Live Broadcasting to New Heights

Amid rising demands for watching video live broadcasting, as well as explosive consumption of online video traffic, live video broadcasting is becoming the next Internet area with heated competitions. ChinaCache, the leading total solutions provider of Internet content application and delivery services in China, through its independent research and development, has introduced the Smart Media Server (SMS) – streaming media acceleration delivery system – focusing on interactive live broadcasting, providing Huomao TV, a large-scale bullet-type game online broadcasting platform, with strong guarantee for online game live broadcasting, enabling users to enjoy and experience passionate game feast.

Successful online live broadcasting for DOTA 2 Asian Cup Championships Tournament by Huomao TV

Established by Wuxi Qiaoxi Culture Media Co., Ltd in 2014 in Shanghai, Huomao TV is a bullet-type game online live broadcasting platform, built by the industry’s flagship management team and operation and technical experts, having exclusive live broadcast rights for domestic and international major gaming events, presenters and anchors. As the leader in the present game live broadcasting field, Huomao TV has successfully offered live broadcasts for a series of the industry’s top game tournaments such as DOTA2 Asian Cup Championships, TI5 China Qualifying Match, and MDL Spring Match.

ChinaCache, as the leading CDN service provider in China, has been committed to offering superior video viewing experiences for Internet users through its 28,000 servers in 118 cities around the world. Since becoming the cooperating partner for Huomao TV in November 2014, ChinaCache, thanks to its SMS streaming media acceleration delivery system for interaction live broadcasting with its independent research and development, has completely solved a series of bottleneck issues for Huomao TV during its game online live broadcasting process, such as image delay and voice delay, enabling its users to watch the games clearly and smoothly and enjoy excellent visual effect.

The reason why ChinaCache can create high quality video live broadcast service is its strong technical strength. The secret weapon of the SMS streaming media acceleration delivery system is its powerful technical performance. The SMS live broadcast service can be applied in RTMP (Real Time Messaging Protocol) live broadcast with interactive demand and ordinary RTMP live broadcast. It can also support FLV and HLS pull stream broadcasting. The RTMP live broadcast streaming delivery can support standard RTMP’s push stream, pull stream and broadcast, to realize smooth live broadcast service and offer a minimum delay of 1.2 seconds (under R&D lab environment) to effectively solve the delay issue due to over load on servers. Meanwhile, the SMS can also support SWF, Token and Refer encryption authentication, to support video stream encryption process. In addition, the SMS system features time stamp to zero, hotlink prevention, IP strategy, live recording support, and small image preview of videos. The diverse functions of the SMS can effectively solve various personalized needs of video live broadcast, completely satisfying multiple-scene and multiple-application video live broadcasting, covering every aspect in the live broadcasting technically.

At present, the SMS service targets six kinds of customer groups in the field of video, including media customers such as HD video network televisions, gaming related portals such as live broadcasting game events and game portals, show-type live broadcasting field such as anchor activities and girl’s interactive live broadcast, education, portal websites for interviews, sports events, launches, and entertainment, and wireless value-added services such as mobile live broadcast. It can be said that the SMS service platform can fully support each segmented application for video live broadcast industry, providing unprecedented strong driving force for the development of video live broadcast.

Today, the number of the global users for electronic sports has already exceeded 1.55 billion, with a market size of $86 billion. In the aspect of core electronic sports events, Huomao TV will deepen its cooperation with e-sports manufacturers and continue to build a more professional tournament, while ChinaCache works together with Huomao TV in developing and creating new e-sports ecosystem and continue to make deeper strategic cooperation in multiple fields, aiming at mutual benefits and win-win results, driving Huomao TV’s game online live broadcasting to new heights!

ChinaCache MPlus Drives Digital Marketing Innovation for Advertising Industry

Based on in-depth insight of Internet technology and accurate understanding of market demands, ChinaCache, the leading total solutions provider of Internet content application and delivery in China, released its new Internet acceleration product, MPlus, in January 2015. As the industry's first optimizing product for wireless communication network traffic, MPlus can efficiently support many advertising companies to directly hit their target users at mobile terminals, driving digital marketing changes in advertising industry.

In the era of mobile Internet, the advertising industry is undergoing digital marketing innovations when mobile terminals rather than PC terminals are becoming the optimum way to reach valid users. For advertising companies, how to ensure access smoothness of mobile users, enhance user experience, improve user activeness and viscosity, and guarantee stability and security of digital marketing activities, while changing traditional communication methods, have become key factors to maintain core competitiveness.

However, due to complex network environments (such as, different equipment, different regions and different operators) and sudden traffic, the advertising companies are facing the following challenges in the process of conducting digital marketing at the mobile terminals:

n  How to ensure consistent and smooth access of ISP users in different regions?

n  How to ensure access speed of end users at different terminal equipment and across different operators?

n  How to solve malicious attacks, information interception, and content tampering?

n  How to ensure 7*24 stable website operating?

n  How to ensure concurrent massive access in case of hot issues and big events?

n  How to manage marketing activities for several advertising companies while ensuring decreased operating costs, convenience and rapidness?

ChinaCache MPlus has achieved major breakthroughs in wireless transmission technology by means of intelligent caching, terminal recognition, dynamic data reduction, application protocol optimization, and transmission protocol optimization, and solved the above issues, to create outstanding effect for digital marketing activities.

Through monitoring service quality of user access to real application scenarios, conducting intelligent recognition of users’ mobile terminals, and implementing Internet content automatic adaptation, MPlus can deliver high-quality data content in a dynamic way in the shortest possible time, increasing delivery efficiency of mobile networks by 60%, significantly enhancing the Internet speed of advertising companies and their target users.

For issues such as  slow refresh speed and poor access experience of digital marketing activities – search promotion and display advertisement - at mobile terminals in peak hours and under complex network environments, MPlus, from the perspective of solving end-user network experience,  can implement flexible transmission of content between the advertising companies and users through intelligent integration of redundant traffic within mobile online flow pipeline, to make the access of the digital marketing activities more conveniently.

In addition, through integrating operators’ rear flow resource, MPlus one-stop service will combine online flow pool and mobile acceleration product, offer customizable online flow packages for advertising companies, and enable users to cut down and even eliminate online flow, to stimulate users’ participation enthusiasm and improve the participation and interaction of digital marketing activity users.

Innovations in the field of digital marketing are imminent. The advertising companies can only keep their competitive advantage by initiating changes. ChinaCache’s Internet acceleration product, MPlus, will help customers to achieve technological and service innovations in the wave of mobile Internet, and create excellent effects for digital marketing activities.