On January 1, 2015,
ChinaCache, China's leading total solutions provider of Internet content
transmission service, successfully launches Mplus, the industry’s first product
to offer optimization especially for wireless communication network traffic,
based on its 16 years of leading technology research and development strength
in CDN field, and combined with rich experience in communications operators
platform cooperation. This is an integrated solution aimed for mobile Internet
terminal users, content providers’ B2B2C business mode and access acceleration
technology, helping enterprises to obtain a communication rate 60% higher than the
regular basis, featuring reduction and exemption of wireless traffic expenses
of end users in a pioneering way. This solution, supplemented by a new traffic
flow integrated solution, can achieve perfect combination of physical
acceleration and marketing power, to provide a much richer imagination space
for mobile Internet content providers to promote business and improve user
experiences. Thus, MPlus is opening a new era of user experience optimization
for the mobile Internet.
The MPlus Mobile
Internet-aware service has fulfilled a major breakthrough in wireless
transmission optimization technology, by means of intelligent caching, terminal
identification, dynamic data reduction, application protocol optimization, and transmission
protocol optimization technologies, to dynamically send high-quality data
content in the shortest possible time, and to increase delivery efficiency of
mobile network by 60%. In addition, MPlus, by integrating rear flow resources
of the operators, combines flow pool and mobile acceleration product through
technical means, to offer a customized integrated flow package and efficiently improve
the performance of the mobile acceleration solution. MPlus solution can be
applied in many mobile Internet fields including e-commerce, finance,
information, social networking, and O2O online to offline.
MPlus one-stop
service, by integrating redundant traffic within intelligent mobile traffic
channel, can build a service product of innovative marketing and operation mode
which can flexibly connect mobile Internet content providers. This service will
offer mobile terminal users with convenient and rapid access experience, and
sharply reduce or even exempt Internet traffic expense. Improving user
experience and reducing traffic costs of the users can effectively stimulate attentions
from a large number of users, enhance user activity and viscosity, stimulate consumption
of related products, and achieve product revenue, thus enabling the mobile
Internet business ecosystem to develop in a positive way.
Nowadays, due to “traffic flow concern”,
many users will intentionally download and install Apps under WIFI environment,
which undoubtedly makes Internet content providers lose some potential users.
MPlus one-stop service can offer customers with tailored package of free
traffic flow for downloads and a series
of free flow upgrade services, enabling the users to download upgrade products
with zero traffic cost even under non-WIFI environment. In this way, there will
be no barriers for downloading and no anxiety for traffic cost, improving the
marketability of Apps.
The advantage of MPlus product is more
embodied in big-traffic mobile e-commerce, mobile gaming, mobile networking,
and mobile video client sides. Blocked network access experience leads to low
traffic and turnover, which is the common pain for big-traffic App content
providers. MPlus one-stop service, from the perspective of solving the end user’s
network usage experience, provides App content providers with customizable integrated
traffic package, enabling the end users to rapidly download App clients at will,
and navigate colorful mobile applications. At the same time, companies can even
provide users with free traffic access packages, to maintain high user visit
rate. Let the users say goodbye to traffic issues such as “too expensive
Internet cost", “reluctant to use Internet” and “unaffordability”. This
service lets users no longer worry about their traffic use, fully unleashing
the traffic demands of high value users, offering effective support for App
content providers in terms of revenue capability.
In addition, in the case of user access
to network resources across different regions, operators or countries, or when the
users upload files through mobile wireless networks, poor WAN condition can often
make the end users have even worse experience,
demonstrating dramatic decrease of Internet efficiency. How to
efficiently use mobile information system and optimize employee productivity have
become the key points in guarantying return rate on investment and working
efficiency. With advanced TCP optimization technology and lossless compression
algorithm, MPlus can significantly reduce the amount of data transmitted in wireless
links, effectively improving data transmission efficiency within WAN, achieving
even faster upload time, higher throughput, shorter reaction time and greater
bandwidth efficiency. In this way, MPlus can ensure users to accelerate the
speed when uploading data, reduce business operating costs, improve work
efficiency, and offer good experience in data interaction between mobile working
staff and their company.
ChinaCache’s MPlus Mobile Internet-aware
service offers core advantages including crossing complex networks, integrating
complex content, and optimizing transmission content. In multiple access
networks of 2G/ 3G/LTE/WIFI, the use of joint probing, joint optimization, path
optimization and transmission optimization creates for the end users the high-availability
business links crossing complex network environment, making the content to be
delivered to user terminals without difficulties. No matter whether it is
upward or downward, static or dynamic, it is unnecessary for the users to be
involved in. The system will automatically make intelligent integration, separation,
and change to the accessed content, and improve resource utilization rate by combining
different network paths and link optimization. In complex user network
environments and terminal use environments, MPlus, with content optimization
algorithm, can offer content transmission acceleration by loading access pages
in the shortest time period.
ChinaCache’s MPlus Mobile Internet-aware
service, combining advanced technology with business applications, will be the
leader in improving service quality of the mobile Internet, helping the
customers to move to a higher level in the field of mobile acceleration. It is
believed that in the near future, with the release of MPlus service, a large
number of super Apps will emerge in China
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